MSEP Debuts ScaleCars.com Commercial; Commercial Seen on SpeedTV

SCOTTSDALE, Ariz.--Aug. 2, 20054, 2005--MotorSports Emporium, Inc. (OTCBB: MSEP) a fast track motor sports company specializing in die cast collectable cars, automotive and racing art, original racing memorabilia and exclusive product licensing under the brand name Prospeed GS610 Maximum Performance Brake Fluid, announces the debut of their ScaleCars.com commercial.

"Monday August 22 ScaleCars.com debuted its commercial on SpeedTV, through Cox Media which reaches approximately 698,389 house holds in the Metro Phoenix area," stated David Keaveney, President and CEO of MotorSports Emporium comments. "Over the next 4 weeks we have 76 dedicated runs of our commercial, each lasting 30 seconds in length. The scheduling of the commercials is parallel with peak viewer ship of our test market. Considering the niche business of ScaleCars.com, SpeedTV was an obvious choice," continued Keaveney.

Throughout the next 4 weeks, ScaleCars.com can be seen during a variety of week day and week end specialty shows, including Wind Tunnel and Speed News Sunday, throughout the Metro Phoenix area.

Keaveney concludes, "To date ScaleCars.com has been our largest revenue generator which also required a great deal of attention. However, since the implementation of our Search Engine Optimization (SEO) campaign, which drives traffic to ScaleCars.com and its eBay store, we now possess adequate time to concentrate on additional revenue producing applications such as Prospeed GS610. We anticipate expanding the ScaleCars.com commercial regionally and nationally shortly after our initial beta test."

About MotorSports Emporium, Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information please visit www.motorsportsemporium.com. For product visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.gs610.com

About Prospeed GS610 Maximum Performance Brake Fluid

As the newest and highest performance brake fluid available, GS610's 610 degrees F (321 degrees C) boiling point exceeds the dry boiling point of all competitors. Prospeed GS610 was specifically designed to address the extreme environment of racing, sports car and all other driving environments where high temperature stability and consistent maximum performance are required. Prospeed GS610 Maximum Performance Brake Fluid is a DOT 4 brake fluid which meets or exceeds all requirements of FMVSS 116 and SAE J1704. Unlike many other racing brake fluids it is miscible with all DOT 3, DOT 4 and DOT 5.1 brake fluids. Prospeed GS610 Maximum Performance Brake Fluid is sold by select retailers nationwide. For more information and a list of current retailers, please visit www.GS610.com

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.