Priceline.com Announces Rental Car Super Sale; Name Your Own Price(R) and Save Big on a Labor Day or Early Fall Rental

NORWALK, Conn.--Aug. 2, 20053, 2005--Just in time for the upcoming Labor Day weekend, priceline.com's Name Your Own Price rental car service launched today its Rental Car Super Sale, with big savings on weekend and weekly rentals in selected markets.

To qualify for the special savings, priceline.com customers have until September 4, 2005 to name their price on a rental car. All rental trips must be completed by September 30, 2005. Drivers must be age 25 or older. All offers are subject to standard rental car requirements.

For more details on the rental car super sale, visit www.priceline.com.

                     Sample Weekend Daily Rates(a)

City                Car Size        Per-Day Offer Price     % Savings

Los Angeles         Economy                $12                  59%
Phoenix             Economy                $12                  54%
Chicago             Compact                $17                  56%
San Francisco       Compact                $17                  59%
San Diego           Compact                $17                  55%
Orlando             Mid-Size               $21                  45%
Boston              Mid-Size               $21                  67%
Detroit             Mid-Size               $21                  45%
Baltimore           Full-Size              $23                  44%
Washington          Full-Size              $23                  47%
Seattle             Full-Size              $23                  55%
Ft. Myers           Minivan                $31                  68%
Las Vegas           Minivan                $32                  49%
Atlanta             SUV                    $30                  67%

(a) Priceline.com's Name Your Own Price rental car service is
different from fixed-price travel sites. With priceline.com's Name
Your Own Price reservation system, the exact rental car company is
shown only after purchase. Rental car examples shown are for
successful weekend offers booked between July 27 and August 10, 2005,
for pickup between August 22 and September 12, 2005.

Weekend offers are offers for less than five days and for pickup on any day from Thursday (after 12:00 p.m.) through Sunday and drop-off on any day from Saturday through Monday. Priceline.com is able to offer this sale as a result of certain of its rental car partners providing special pricing in certain markets for a limited time. Rental car examples do not include taxes and fees. Actual prices and availability are always subject to change. Purchases are subject to certain restrictions and there is no guarantee that a rental car offer will be accepted. Savings shown are compared to the lowest published rates for the same itinerary. Rental car savings are not guaranteed and will vary based on offer price, availability and actual itinerary.

About priceline.com

Priceline.com is a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. Priceline.com recently expanded its services so customers now have a choice: they can pick from a broad selection of published flights, hotels, rental cars and packages at published prices or, for deeper savings, they can use priceline.com's Name Your Own Price service for their travel needs. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee.

Priceline.com operates one of Europe's fastest growing hotel reservation services through Activehotels.com, Activereservations.com, Bookings.net and priceline.co.uk. The company also operates the following travel sites: Travelweb.com, Lowestfare.com, Rentalcars.com and Breezenet.com. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.