Yahoo! Kicks off ''Best Of'' Promotion Sponsored by Mazda; Yahoo! Encourages Community Ratings and Reviews With a Chance to Win a New Car

SUNNYVALE, Calif.--Aug. 2, 20053, 2005--Yahoo! Inc., a leading global Internet company, today kicked off the Best Of Yahoo! Sweepstakes, where users are entered for a chance to win their choice of a 2006 MAZDA5 or MX-5 Miata each time they cast a vote for their favorite establishment on bestof.yahoo.com. Now through October 4, the "Best Of" Yahoo! promotion will encourage people to find, use, share and expand knowledge about their personal favorites for categories such as restaurants, services or travel destinations.

"We are pleased to be working with Mazda on this innovative marketing campaign that encourages users to engage with Yahoo! Local and Yahoo! Travel in ways they have never imagined," said Lorna Borenstein, vice president of marketing for Yahoo! Search and Marketplace. "Through this innovative promotion, Yahoo! is empowering the consumer with information that was previously unavailable to them by allowing them to tap into Yahoo!'s huge network of community knowledge."

HOW IT WORKS

From now until the end of the promotion, consumers can enter the "Best Of" Yahoo! Sweepstakes by simply ranking and reviewing their favorite merchants and destinations in one of 50+ categories. With each entry, consumers earn a chance to win a new car and other great prizes like a vacation for two to New York, Hawaii or Los Angeles. To participate, users log on to bestof.yahoo.com where they are presented the Top Ten, which they can either vote for, or nominate an alternative. This is a great opportunity for consumers to help their favorite establishment based upon their personal experiences. Sample categories include:

-- Best Value Hotels

-- Best "Wired" Hotels

-- Best Cheap Eats

-- Best Outdoor Seating

-- Best Margarita

-- Best Car Wash

-- Best Shopping Destination

-- Best Family Vacation Destination

Three winners will get their choice of a 2006 MAZDA5 or a MX-5 Miata, valued at $25,000. Mazda is the official sponsor of the "Best Of" Yahoo! Sweepstakes.

No purchase is necessary to participate in the Sweepstakes. The official rules, including all eligibility requirements, can be found at bestof.yahoo.com.

"Mazda always looks at unique and creative ways to reach our target customer," says Don Romano, vice president of marketing for Mazda North American Operations. "With Yahoo!, we have found a partner who understands our desire to cut through the clutter and make an impact. The 'Best of' program promises to engage the consumer and offer them an experience in which their voice can make a difference."

CELEBRATING THE "BEST OF"

Following the voting, Yahoo! will announce the results of the campaign in mid-October, celebrating top hot spots, destinations and eateries voted by Yahoo! users.

About Yahoo!

Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, Calif.

About Mazda Motor Corporation

Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.

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