MSEP Unveils GS610 Marketing Campaign; MotorSports Emporium Gears up for Product Debut

SCOTTSDALE, Ariz.--Aug. 2, 20052, 2005--MotorSports Emporium, Inc. (OTCBB:MSEP), a fast track motor sports company specializing in die cast collectable cars, automotive and racing art, original racing memorabilia and exclusive product licensing under the brand name Prospeed GS610 Maximum Performance Brake Fluid, announces it's marketing plan for Prospeed GS610.

"We are very thrilled to be announcing the initial details of our advertising and marketing campaign for Prospeed GS610 Maximum Performance Brake Fluid," stated David Keaveney, President and CEO of MotorSports Emporium. "Michael Wachholz will begin corresponding with two dozen or so distributors who have either purchased product in the past or have shown an interest in Prospeed GS610," continued Keaveney.

"You have to be very sensitive when communicating with this caliber of clientele," stated Wachholz. "Once the distributors are aware we are offering Prospeed GS610 they will expect immediate delivery. My initial conversations are to simply reintroduce Prospeed GS610 to distributors and share with them our marketing and advertising strategy that can bring business directly to their door. Once we confirm delivery dates we can begin booking orders," Wachholz concluded.

Keaveney comments, "To accommodate our prospective distributors and to take advantage of high traffic and visibility, we orchestrated an aggressive print campaign. Between 15-25 industry related magazines will be used for monthly and quarterly ad promotions, reaching roughly 2-10 million subscribers monthly. Additionally, we will further develop partnering relationships with several national and international racing series, racing schools and racing teams. Promotional opportunities will include partner logos on Prospeed GS610 product, Prospeed GS610 logos on all participating racing cars and uniforms and certain promotional awards like 'The Deep Harder Longer Braking Move of the Race'. These marketing partnerships provide instant high profile credibility within the consumer market place which our distributors will be able to leverage co-operative marketing and sales programs. Additionally, we will be working with drivers for television and print campaigns throughout the year. We have a budget set aside for our marketing/advertising campaign to begin as deliverable product becomes available.

"We are only scratching the surface with magazine advertising. Media and the Internet will both play vital rolls in product recognition. We anticipate to utilize our relationships with our drivers to help promote the product within the racing and commercial industry. MSEP is well positioned to take full advantage of every opportunity and we are going to be very aggressive with our endeavors," continued Keaveney.

About MotorSports Emporium, Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information please visit www.motorsportsemporium.com. For product visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.gs610.com.

About Prospeed GS610 Maximum Performance Brake Fluid

As the newest and highest performance brake fluid available, GS610's 610 degrees F (321 degrees C) boiling point exceeds the dry boiling point of all competitors. Prospeed GS610 was specifically designed to address the extreme environment of racing, sports car and all other driving environments where high temperature stability and consistent maximum performance are required. Prospeed GS610 Maximum Performance Brake Fluid is a DOT 4 brake fluid which meets or exceeds all requirements of FMVSS 116 and SAE J1704. Unlike many other racing brake fluids it is miscible with all DOT 3, DOT 4 and DOT 5.1 brake fluids. Prospeed GS610 Maximum Performance Brake Fluid is sold by select retailers nationwide. For more information and a list of current retailers, please visit www.GS610.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters.