Harley-Davidson's New CEO to Ring New York Stock Exchange Closing Bell

MILWAUKEE, Aug. 22, 2005 -- Harley-Davidson, Inc. announced today that its new Chief Executive Officer Jim Ziemer will ring The Closing Bell(TM) at the New York Stock Exchange on Tuesday, August 23 at 4:00 p.m. Eastern time. The event marks Ziemer's new role as CEO since April 2005 and Harley-Davidson's 2006 new product launch, one of the company's largest product introductions in a number of years.

Ziemer, a 36-year veteran of the Company, will be joined on the podium by Harley-Davidson dealers, employees and riders. Several of the Company's new 2006 motorcycles will be on display outside the Exchange, where they will be joined by other Harley-Davidson motorcycles owned and ridden to work that day by NYSE members.

Noted Ziemer, "Harley-Davidson has been a proud member of the New York Stock Exchange for more than 18 years. We are delighted to bring our world-famous motorcycles to this world-famous organization."

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.