MSEP Initiates Purchase Order for 5,000 Gallons of GS610 Performance Brake Fluid

SCOTTSDALE, Ariz.--Aug. 1, 20057, 2005--MotorSports Emporium, Inc. (OTCBB:MSEP) a fast track motor sports company specializing in die cast collectable cars, automotive and racing art, original racing memorabilia and exclusive product licensing under the brand name Prospeed GS610 Maximum Performance Brake Fluid, announced today the purchase of a full production run of Prospeed GS610 Maximum Performance Brake Fluid.

"I am pleased to announce MSEP has placed our first order of Prospeed GS610 Maximum Performance Brake Fluid," stated David Keaveney, President and CEO of MotorSports Emporium, Inc. "Under the guidance of Michael Wachholz, we are fabricating labels, bottles, caps and boxes with various manufacturers. The fluid has been purchased and is produced by a $40 billion chemical company, which name is proprietary, and shipped via tanker truck to a fulfillment warehouse," Keaveney continued.

Keaveney concludes, "A tanker truck holds approximately 5,000 gallons of GS610 which quantifies into approximately 39,000 bottles. Each GS610 bottle has a $39.95 manufacturer's suggest retail price (MSRP). Once our manufacturers' schedules are aligned, we will begin production. Product fulfillment is a timely process, taking less than a day. In preparation of delivery of GS610 we are launching our marketing/advertising campaign, to be detailed shortly."

About MotorSports Emporium, Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com. For product information, please visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.gs610.com.

About Prospeed GS610 Maximum Performance Brake Fluid

As the newest and highest performance brake fluid available, GS610's 610 degrees F (321 degrees C) boiling point exceeds the dry boiling point of all competitors. Prospeed GS610 was specifically designed to address the extreme environment of racing, sports car and all other driving environments where high temperature stability and consistent maximum performance are required. Prospeed GS610 Maximum Performance Brake Fluid is a DOT 4 brake fluid which meets or exceeds all requirements of FMVSS 116 and SAE J1704. Unlike many other racing brake fluids it is miscible with all DOT 3, DOT 4 and DOT 5.1 brake fluids. Prospeed GS610 Maximum Performance Brake Fluid is sold by select retailers nationwide. For more information and a list of current retailers, please visit www.GS610.com.