Cooper Bussmann(R)'s It's OK to be Yellow Sales Promotion Turns Heads of Distributors and Customers

ST. LOUIS--Aug. 1, 20055, 2005--The deadline is rapidly approaching for the Cooper Bussmann It's OK to be Yellow sales promotion that gives electrical circuit protection customers the opportunity to win a free one-year lease of a 2005 Hummer(R) H2(R). The Cooper Bussmann promotion lasts through September 30, 2005, and customers can register by visiting any participating authorized Cooper Bussmann distributor.

In addition to this offering, customers can also earn a remote control Hummer toy by purchasing qualified Cooper Bussmann products. A mail-in application is available at participating distributor counters or online at www.cooperbussmann.com.

The grand prize drawing in October will be the culmination of a cross-country summer tour of the Cooper Bussmann Hummer H2, generating excitement at a variety of distributor and customer locations. During these visits, customers have taken the easyID(TM) Challenge using new Cooper Bussmann Low-Peak(R) fuses with easyID indication, the easiest-to-read electrical fuse indicator on the market.

"The Hummer promotion characterizes the creative thinking that goes into our full array of Cooper Bussmann products and services," said Victor Swint, vice president of marketing and product development for Cooper Bussmann. "It's also given us valuable input from our distributors and customers so we can continue to offer circuit protection solutions that deliver productivity through protection."

The Cooper Bussmann Low-Peak fuse, which offers superior circuit protection that reduces a user's downtime, inventory cost and arc-flash hazard, is just one product in the entire easyID platform of indicating solutions of fuses, holders, switches and panels. The Bussmann easyID family of products offers a wide variety of indication technologies to meet the various needs for local or remote indication. This line of products features the most reliable permanent fuse indication on the market today, which helps ensure against false indications.

The drawing for the use of the Hummer H2 for one year is slated for mid-October. The winner will be invited to St Louis in mid-November to accept the award at the Rockwell Automation Fair.

For more information about the It's OK to be Yellow promotion, contact a local Cooper Bussmann representative, visit www.cooperbussmann.com, or contact promotion management: megan@yellowdogllc.com.

Cooper Bussmann, a division of Cooper Industries , is headquartered in St. Louis, Missouri, and manufactures and markets circuit protection products globally for the electrical, electronic and automotive industries. Additional information about Cooper Bussmann is available online at www.cooperbussmann.com.

Editor's Note: Full color photos of the Cooper Bussmann(R) Hummer(R) H2 can be obtained by contacting Scott Southard at (412) 394-6653 or Scott_Southard@marsteller.com.

Please direct Reader Inquiries to Cooper Bussmann It's OK to be Yellow Promotion, Attn: Megan, 111 North Taylor Ave., Kirkwood, MO 63122.