Bravo! Extends Motorsports Sponsorship
NORTH PALM BEACH, Fla., Aug. 12, 2005 -- Bravo! Foods International Corp (BULLETIN BOARD: BRVO) announced today that it has extended its sponsorship agreement with Cagnazzi Racing and Pro Stock driver Erica Enders. The original three-race sponsorship was a win-win situation with promising results.
Bravo! Foods International will extend its relationship for the next two races at Brainerd, Minn., and Memphis, Tenn., while continuing to monitor the marketing impact of the motorsports program on its Slammers(R) Ultimate Milk.
"As we race to market with the latest Slammers(R) in retail and grocery outlets across the country, a partnership with driver Erica Enders provides a fun awareness campaign that translates to brand loyalty among race fans," said Bravo! CEO Roy Warren. "Fueled by the highly decorated Slammers race car, and enthusiastic responses from fans, we believe this successful nationwide marketing campaign is an exciting way to build the Slammers brand."
Several recent promotions tied to Slammers' drag racing program will remain in effect during the sponsorship extension. Racing enthusiasts are encouraged to stop by Enders' pit area and receive a discount coupon attached to her autograph card at any of her races. More information and a copy of the coupon can also be printed directly off the website at: http://www.slammersracing.com/ .
About Bravo! Foods
Bravo! Foods International Corp. (BULLETIN BOARD: BRVO) develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 states, Mexico and various Middle East countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors. The Company's popular milk drinks are currently sold under the brand name Slammers(R) and can be purchased in retail outlets throughout the country and in some international markets.
Bravo! Foods' Slammers(R) are now available at more than 30,000 stores nationwide, including such popular chains as: 7-Eleven, A&P, Associated Grocers, BI LO, Brunos, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralph's, Safeway, Sam's Club, Shaw's, Shop Rite, Speedway, SuperTarget, Unified, Waldbaums, Walgreens and White Rose.
For more information visit: http://www.bravobrands.com/ or http://www.otcfn.com/brvo .