Bentley Motors Appoints Public Relations Manager Europe

BERLIN, August 11 -- Bentley Motors is pleased to announce the appointment of Annette Koch as Public Relations Manager Europe. Annette will be responsible for the development and implementation of strategic media activities across Continental Europe with regional market specific PR programmes.

After having spent three years in a Frankfurt based PR agency, Annette joined Bentley Motors in February 2000. Her role focused on the German and Austrian key markets and she played a vital role in Bentley's three year Le Mans PR programme. In September 2002, she started a three year foreign assignment with Bentley Motors' North American headquarters in Auburn Hills, USA. During her time in the US, she developed and implemented a targeted lifestyle PR and event strategy to increase brand awareness and launch Bentley's seminal new product: the Bentley Continental GT.

"Annette's experience from the US - our biggest market worldwide - will be a great asset for the new role she has taken on and I am delighted that she has returned to our team.," commented Christophe Georges, Regional Director - Europe.

Annette will be based in Bentley Motors' European Head Office in Berlin and reports to Benita von Maltzahn, Head of PR - Europe.

    
    For further information please contact:
    Bentley Motors Media Website: www.bentleymedia.com

    Benita von Maltzahn, Head of Public Relations - Europe

    Tel: +49(0)30-2092-1520 / 1523   Mobile: +49(0)171-871-44-89
    Fax: +49(0)30-2092-1505          E-Mail: benita.maltzahn@bentley.co.uk

    Annette Koch, Public Relations Manager - Europe

    Tel: +49(0)30-2092-1516          Mobile: +49(0)151-14-29-85-36
    Fax: +49(0)30-2092-1505          E-Mail: annette.koch@bentley.co.uk

For further information please contact: Benita von Maltzahn, Head of Public Relations - Europe, Tel: +49(0)30-2092-1520/1523, Mobile: +49(0)171-871-44-89, Fax: +49(0)30-2092-1505, E-Mail: benita.maltzahn@bentley.co.uk; Annette Koch, Public Relations Manager -Europe; Tel: +49(0)30-2092-1516, Mobile: +49(0)-151-14-29-85-36, Fax: +49(0)30-2092-1505, E-Mail: annette.koch@bentley.co.uk