Dunlop Signs as New MotorWeek Sponsor to Reach Automotive Enthusiasts

OWINGS MILLS, Md.--Aug. 8, 2005--The Dunlop brand recently signed as a new sponsor of the award-winning PBS automotive series MotorWeek. Dunlop joins The Stanley Works as second national sponsor of MotorWeek.

Andy Traicoff, director of Dunlop, said the company added MotorWeek to its media mix to promote the 2005-2006 Dunlop Drivers Cup and to increase brand awareness for Dunlop Tires, already popular among performance car enthusiasts. "Faced with increased competition for marketing dollars, we targeted MotorWeek to reach automotive enthusiasts who are likely to participate in racing, and to reach the 'in-the-know' driver," Traicoff said.

John Davis, MotorWeek's executive producer and host, said, "The Dunlop name is synonymous with quality, reliability, and innovation, making it a great fit with MotorWeek. We're proud to call Dunlop our national sponsor, and we're equally delighted to move into our 25th anniversary year this fall with two high-caliber sponsors."

Dunlop is a global tire brand with an excellent reputation among performance car enthusiasts. Well-known for its prestigious original-equipment fitments and sports car racing heritage, Dunlop is also a key supplier to sport compact enthusiasts featuring "tuner" tire sizes and race series sponsorships. For more information, visit www.dunloptires.com.

MotorWeek, the original automotive magazine series on television, has been providing consumers with timely news and entertainment features on the automotive industry since 1981. From 150 car reviews a year to car care and unique feature stories, MotorWeek is the one consistently unfiltered, unbiased information source for auto consumers. The award-winning series, seen on PBS and Speed Channel, is nationally sponsored by The Stanley Works and Dunlop. For more information, CLICK HERE.