Stoneacre Partners, LLC Announces XM Satellite Radio, CENTRIX and Home123 as New Partners; NASCAR RACEPOINTS(SM) Official Online Catalog Launch
CHARLOTTE, N.C.--Aug. 3, 2005--Stoneacre Partners announces today the addition of XM Satellite Radio, CENTRIX (issuing points beginning 8/15) and Home123(R) Corporation to NASCAR RacePoints(SM), the Official Rewards Program of NASCAR(R) that provides fans with an opportunity to earn points when they use the products and services of official NASCAR sponsors. Stoneacre Partners also announces the launch of the Official Online NASCAR RacePoints(SM) Catalog, which contains hundreds of great rewards ranging from a trip to the Richard Petty Driving Experience to NASCAR licensed gear and memorabilia from top drivers, like Jeff Gordon, Tony Stewart and more. Free enrollment in NASCAR RacePoints can be found at WWW.NASCAR.COM by clicking on NASCAR RacePoints.As the exclusive satellite radio service for NASCAR, XM Satellite Radio offers a "hot pass" to all NASCAR NEXTEL Cup, Busch, and Craftsman Truck Series races, all season long, wherever you take your XM radio. XM will reward consumers with 1,500 points with the purchase of a Delphi XM2go MyFi radio, 500 points with the purchase of a Delphi XM Roady2 and 1,000 points with the purchase of Delphi XM SkyFi2.
"NASCAR fans can enjoy XM Satellite Radio from coast to coast, whether they are on the road, at the track, or relaxing on the beach," said Shannon Suydam, Manager, Marketing Partnerships, XM Satellite Radio. "XM is the nation's leading satellite radio company, in part because we offer the most advanced radios, and now NASCAR fans can earn points when you buy a portable MyFi radio, the SKYFi2, or the Roady2."
As the Official Auto Finance Company of NASCAR, CENTRIX Financial provides auto loans and will reward its direct consumers with 1,000 points when approved for a loan and 15,000 points if a vehicle is financed by CENTRIX.
According to Rick Bolton, Executive Vice President of Marketing for CENTRIX Financial, "The loyalty of the fans was one of the primary reasons we became involved with NASCAR. NASCAR RacePoints provides CENTRIX with another great platform to reach out to fans and reward them for their support and loyalty."
Home123 Corporation, the official mortgage company of NASCAR, will reward consumers with NASCAR RacePoints(SM) for financing a home with Home123. The number of points offered will be based on the loan amount starting at 7,500 NASCAR RacePoints for a $50,000 loan with points increasing incrementally for every additional $10,000 financed. The points will be capped at 52,500 (a $350,000 loan). Consumers can also earn 100 points by completing the Home123 survey on the NASCAR RacePoints site.
"We are pleased to be able to offer loyal NASCAR fans additional benefits associated with our products," said Carl Vernon, president of Home123 Corporation. "We believe that the NASCAR RacePoints program, coupled with our easy to use online loan origination platform, is a winning combination for borrowers."
"The addition of XM Satellite Radio, CENTRIX and Home123 is an outstanding illustration of the diverse ways in which our partners can reward consumer behavior with NASCAR RacePoints(SM)," said Pat Brady, CEO of Stoneacre Partners. "Whether it's through the financing of a home or automobile, or by connecting fans with NASCAR through satellite radio, NASCAR RacePoints(SM) participants will find a wide variety of opportunities to earn points and we are committed to helping our partners create these unique reward programs."
"The addition of great partners like XM Satellite Radio, CENTRIX, and Home 123 to the NASCAR RacePoints program takes it to another level, said Mark Dyer, NASCAR Vice President of Licensing." "For the first time, NASCAR fans can be rewarded for supporting official NASCAR sponsors and we welcome these three outstanding partners to the NASCAR RacePoints family. Already, the program has nearly a million fans enrolled, who are enjoying the benefits of directing their purchases to these partners and getting great NASCAR merchandise and experiences in return."
NASCAR RacePoints, the Official Rewards Program of NASCAR, is a free consumer loyalty program designed to allow participants to earn points based on purchases made with participating NASCAR sponsors. Accumulated points can be tracked and redeemed online for exciting race-related rewards in the exclusive online NASCAR RacePoints catalog. Free enrollment in NASCAR RacePoints can be found at WWW.NASCAR.COM by clicking on NASCAR RacePoints.
The NASCAR RacePoints catalog offers racing fans an exciting array of more than 120 different rewards within four categories: Access & Experiences, Collectibles & Memorabilia, Apparel, and Merchandise. All the products and experiences in the catalog are from official NASCAR licensees including: Action Performance, Richard Petty Driving Experience, Team Caliber, VF Corporation and more.
Within the Access & Experiences section of the NASCAR RacePoints catalog, fans will find unique fan experiences. These amazing rewards include the opportunity to become "Crew Chief For A Day" with a NASCAR team or to get front-row in the Driver's Introduction Red Carpet area at a NASCAR Nextel Cup Series race. In addition to these outstanding rewards, fans can redeem their points for high-quality NASCAR merchandise and apparel from the top NASCAR drivers and teams.
About NASCAR RacePoints(SM)
NASCAR fans can join NASCAR RacePoints, the Official Rewards Program of NASCAR, and be rewarded for their loyalty to the sponsors of the sport. Currently, MBNA America Bank, XM Satellite Radio, Home123 Corporation and CENTRIX Financial are issuing NASCAR RacePoints. Additional issuing partners will be announced shortly, and an up-to-date list can always be found on the NASCAR RacePoints website.
About Stoneacre Partners, LLC
Stoneacre Partners, LLC, a leading developer of affinity and customer loyalty programs, has secured long-term, exclusive rights from NASCAR to create, develop and manage the NASCAR RacePoints program. Stoneacre and NASCAR are working closely with numerous sponsors, licensees and promotional partners to develop earning opportunities and rewards for participants in the NASCAR RacePoints program. Stoneacre manages fan relationships for the entire sport of NASCAR by directly connecting the sport to its avid fans. The Stoneacre Partners team has a long history of creating and developing some of the most successful customer loyalty initiatives in history, including Marlboro Gear, Pepsi Stuff, and the Beanie Babies Official Club.
About XM Satellite Radio
XM is America's number one satellite radio service with more than 4.4 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM's 2005 lineup includes more than 150 digital channels of choice from coast to coast: commercial-free music channels, premier sports, talk, comedy, children's and entertainment programming; and advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 120 different vehicle models for 2005. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.
About CENTRIX Financial, LLC
CENTRIX Financial is a financial services firm that offers innovative lending products focused on the auto finance industry through its nationwide network of auto dealerships and financial institutions. CENTRIX has underwritten 225,000 loans totaling more than $4.0 billion since 1998. In addition to being the Official Auto Finance Company of NASCAR and sponsor of the No. 36 CENTRIX Financial Chevrolet driven by Boris Said in the NASCAR NEXTEL Cup series, CENTRIX is sponsor of Newman/Haas Racing; title sponsor of the CENTRIX Financial Baja Challenge Class of the SCORE Tecate Baja 1000; title sponsor of the CENTRIX Financial Grand Prix of Denver and event sponsor of the Race of Champions Nations Cup.
About Home123 Corporation
Home123, the Official Mortgage Company of NASCAR, is one of the country's largest providers of home mortgage loans. Headquartered in Irvine, California, Home123 is a subsidiary of New Century Financial Corporation, a publicly traded real estate investment trust . Through its subsidiaries, New Century has originated over $70 billion in loans since its founding in 1996.
Home123 is a direct lender specializing in non-conforming home loans to consumers who do not fit the strict "A" paper criteria. The typical Home123 customers include those with credit scores between 500 and 700, a debt-to-income ratio above 30%, a loan above conventional limits (greater than $333,000), and borrowers with documentation challenges.
Home123 looks beyond borrowers' credit scores to understand their situations, in order to offer the best loan possible. Home123 provides valuable resources, like the Home123(R) Loan Tool Kit and Loan Blueprint Calendar, which are filled with essential information the borrowers should know to make their experiences easier. Home123 also guides the borrowers along the way to make the loan process easier. For more information about Home123, visit www.Home123.com.
About NASCAR
The National Association for Stock Car Auto Racing, NASCAR, is the sanctioning body for one of America's premier sports, which is the second highest-rated sport on television and has the most corporate involvement of any major sport. NASCAR sanctions approximately 1,800 races at 120 tracks in 38 states. The licensing division of NASCAR, based in Charlotte, N.C., works with more than 200 licensees nationwide. Overall, NASCAR fans purchased $2.1 billion in NASCAR-licensed merchandise and services in 2004. Headquartered in Daytona Beach, FL, NASCAR also has offices in Concord, N.C., Los Angeles, New York, Toronto, and Bentonville, Ark.
NASCAR (R), NASCAR.COM (R), and NASCAR RacePoints(SM) are trademarks owned by NASCAR, Inc.