iCarMagic Acquires MyCarLink.com; Nation's Fastest Growing Customer Relationship Management Company for Automobile Dealers Drives into the Service Aisle

NOVATO, Calif.--Aug. 2, 2005--iCarMagic -- a web-based CRM services company targeting automotive dealers -- has finalized an agreement with MyCarLink.com to acquire that company's assets in a private transaction. Effective immediately, the company's entire product line will be incorporated into the iCarMagic suite of dealer products which now include CRM, BDC, Internet Lead Management, Inventory Control, Websites and Service Department CSI systems. The consolidated operations for MyCarLink.com will be out of the new iCarMagic corporate headquarters in Novato, California.

Acquisition of MyCarLink will allow iCarMagic to leverage a customer-facing portal to help dealers retain and convert service customers for the lifetime of the opportunity. "Traditionally retaining service department loyalty is challenging for most new car dealers and we believe MyCarLink will help iCarMagic customers communicate and exceed the needs of their growing base of customers," said iCarMagic's Keith Latman. "It's no secret that customers now hold dealers to a new standard of on-demand service. With MyCarLink.com integrated into an iCarMagic CRM, Website and BDC, customers will get real time information when they want it and connect the dealer in ways heretofore impossible."

Since its formation in 2003, iCarMagic has developed a complete suite of tools to connect automobile dealers with their customers. With over 90% of car buyers (J.D. Power 9/2004) using the web to shop and research before buying a vehicle, integrating all dealer systems is required to keep pace and earn customer loyalty. With growth at over 15% per month, iCarMagic solutions have resonated with car dealers as the next logical technology step to improve ROI and retention.

Visit the company's Web site at http://www.iCarMagic.com for further information on iCarMagic or contact Laurie Halter at Charisma! -- 503-245-3140 -- laurie@charismacommunications.com.