Acura Sets Multiple Records for July
TORRANCE, Calif., Aug. 2, 2005; Acura posted its second best month ever with record July sales of 19,909 vehicles, surpassing the previous mark of 17,057 set in 2004 and up 21.2 percent versus last year based on the daily selling rate, the division announced today. Four of Acura's six models posted records for July and helped push year-to-date sales of 124,854 up 11 percent versus 2004.
"In today's competitive automotive environment with so much focus on incentives and discounts, Acura's latest sales records prove that there is still no substitute for a strong lineup," said Dick Colliver, executive vice president, sales.
Record setting sales of TSX, TL and RL sedans helped set a new monthly record of 14,410 for total car sales, shattering the 14-year-old record of 13,428 set in 1991. The TSX sports sedan posted its best month ever with sales of 3,659 units, an 8.1 percent increase and beating the existing record of 3,585 set in May 2004. The TL performance luxury sedan also set a new July sales record, up 13.9 percent compared to 2004. TL sales of 6,888 surpassed the pervious record of 6,282 vehicles set last year. Additionally, strong demand for the RL luxury performance sedan continued with record setting sales of 1,741, up 483.2 percent compared to 2004 and beating the previous July record set in 1998. Year-to-date RL sales of 10,173 outpaced last year's total by 226.7 percent.
The MDX luxury SUV also set a new July sales record, selling 5,499 vehicles, up 19.8 percent, surpassing the previous record set in 2004 and driving the year-to-date total to 34,797 units.
Monthly percentages are based on 26 selling days for this month versus 27 days for last July.
American Honda Vehicle Sales For July 2005
Month-to-Date Year-to-Date July July DSR** July July DSR** 2005 2004 % Chg. 2005 2004 % Chg. Acura Division Total 19,909 17,057 21.2% 124,854 113,795 11.0% RSX 2,104 2,168 0.8% 13,037 13,659 -3.5% CL * 0 7 1 275 -99.6% TL * 6,888 6,282 13.9% 45,276 45,183 1.3% TSX 3,659 3,514 8.1% 21,431 18,266 18.6% RL 1,741 310 483.2% 10,173 3,149 226.7% NSX 18 9 107.7% 139 134 4.9% MDX * 5,499 4,767 19.8% 34,797 33,129 6.2% Selling Days 26 27 178 180
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate
SOURCE Acura