Ford's F-Series Sets Modern Day Vehicle Sales Record of 126,905; Ford Motor Company's July Sales Up 29 Percent
DEARBORN, Mich., Aug. 2, 2005; Ford dealers delivered 126,905 F-Series trucks to U.S. customers in July -- the highest monthly sales for any vehicle in modern day U.S. automotive history. It is believed to be the highest monthly sales for any vehicle since Ford's Model T cruised America's roads in the 1920s.
"Our dealers leveraged the best truck in America and the Ford Family Plan to deliver an outstanding result," said Steve Lyons, Ford group vice president, North America Marketing, Sales and Service.
F-Series record-breaking sales helped Ford Motor Company set a July sales record and post its second monthly sales increase in a row. Ford's U.S. sales totaled 366,548 in July, up 29 percent compared with a year ago. Sales to retail customers were up 39 percent, while sales to fleet customers were down 20 percent.
Within the total, car sales were up 16 percent (up 31 percent at retail) and truck sales were up 34 percent (up 41 percent at retail).
"We're pleased with the balanced results achieved with the Ford and Lincoln Mercury Family Plans," noted Lyons. "On the car side, we continue to benefit from the new products we introduced late last year. We expect to build on this momentum when the new Ford Fusion, Mercury Milan, and Lincoln Zephyr debut this fall and we're optimistic we can achieve an increase in car sales for the first time since 1999."
Each of the company's new full-size sedans, the Ford Five Hundred and the Mercury Montego, posted their highest sales to date. Five Hundred sales were 13,555 and Montego sales were 4,014. Combined sales for all of the products produced at Ford's Chicago Assembly Plant (including the Ford Freestyle crossover utility) were 27,506 -- well above the previous best sales month of 18,077.
Despite limited availability, Ford Mustang continued to set a fast pace as sales increased 28 percent. Ford Focus sales were 24,311, up 37 percent.
The company's dealers sold a record number of sport utility vehicles in July (103,376). The company continued to see higher sales among crossover utility vehicles. Combined sales for the Ford Freestyle, Ford Escape, Mercury Mariner, and Volvo's XC70 and XC90 were 38,601, up 99 percent compared with a year ago. The Ford Freestyle (9,937) and Mercury Mariner (5,662) each set new monthly sales records and the Ford Escape set a July sales record (18,245).
Combined sales for traditional sport utility vehicles were up 8 percent compared with a year ago, including a July record for Land Rover of 5,080, up 103 percent. Land Rover introduced the all-new Range Rover Sport in July. Sales of both the Ford Explorer and Ford Expedition were up 4 percent.
Production of the redesigned 2006 model Explorer and Mercury Mountaineer began July 19 at Ford's Louisville Assembly Plant. Production of these models will begin at Ford's St. Louis Assembly Plant on August 15.
All three of Ford's domestic brands posted higher sales in July. Ford Division's sales of 310,757 were a record for the month and up 33 percent compared with a year ago. Mercury sales were up 23 percent. The Lincoln Mark LT full-size truck achieved its highest sales month ever, lifting Lincoln sales higher than a year ago.
FORD BRAND JULY 2005 U.S. SALES July Month % July CYTD % 2005 2004 Change 2005 2004 Change Crown Victoria 5,690 5,347 6.4 43,641 48,743 -10.5 Five Hundred 13,555 0 NA 62,693 0 NA Taurus 12,353 19,944 -38.1 131,996 163,979 -19.5 Focus 24,311 17,791 36.6 122,884 136,598 -10.0 Mustang 10,577 8,263 28.0 106,588 81,596 30.6 Thunderbird 952 1,087 -12.4 7,485 8,159 -8.3 GT 91 0 NA 483 0 NA Escort 0 0 NA 0 1,210 -100.0 Total Ford Cars 67,529 52,432 28.8 475,770 440,285 8.1 Freestyle 9,937 0 NA 45,434 0 NA Escape 18,245 14,585 25.1 105,159 113,117 -7.0 Explorer 32,088 30,920 3.8 166,848 198,979 -16.1 Expedition 15,733 15,191 3.6 77,384 92,675 -16.5 Excursion 2,413 1,464 64.8 9,985 11,745 -15.0 Freestar 6,814 10,834 -37.1 52,639 65,995 -20.2 Windstar 0 0 NA 0 2,950 -100.0 Econoline/Club Wagon 13,639 13,134 3.8 106,425 105,252 1.1 Ranger 16,223 14,495 11.9 75,673 101,163 -25.2 F-Series 126,905 80,253 58.1 534,659 513,222 4.2 Low Cab Forward 44 0 NA 44 0 NA Heavy Trucks 1,187 945 25.6 7,957 7,239 9.9 Total Ford Trucks 243,228 181,821 33.8 1,182,207 1,212,337 -2.5 Total Ford Brand 310,757 234,253 32.7 1,657,977 1,652,622 0.3