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GM Promises Consumers Outstanding Value in Their Purchase

GM Lowers Prices, Redesigns Vehicles, Improves Warranties or Adds Equipment to More Than 50 Models

DETROIT - With the introduction of its 2006 models, General Motors is fulfilling its promise to consumers to provide industry-leading value. As part of that commitment, GM is lowering prices, redesigning vehicles, improving warranties or adding standard equipment to more than 50 models.

This "Total Value Promise" is a cornerstone of GM's strategy, which began with mid-model-year price repositioning of select 2005 mid-size sport utility vehicles and the announcement that a year of OnStar service and StabiliTrak will be standard on most retail GM vehicles sold in the U.S. and Canada by 2010.

"It's real simple, Americans love a great value and know it when they see it," said Mark LaNeve, GM vice president, North America Vehicle Sales, Service and Marketing. "So for 2006, we've lowered prices, improved warranties and either redesigned or added great features - like OnStar and StabiliTrak - to nearly our entire lineup."

The Total Value Promise goes beyond just reducing sticker prices. It includes a number of steps that will improve the value that consumers realize when they purchase a GM car or truck. It starts with sticker prices that demonstrate clear value to consumers.

GM is repositioning prices on some vehicles for 30 of its 76 models, including some of its best-selling vehicles. The base price of the Saturn Ion.2 sedan, for example, was reduced $2,455, positioning it almost $1,335 below a base 2005 Honda Civic DX. The Pontiac G6 V6 sedan is priced $645 below the 2005 MSRP. GM also introduced the G6 1SV value leader at $17,990. For 2006, the base Chevrolet Malibu is $1,835 below the 2005 version, placing it about $2,600 below the 2005 Toyota Camry.

Additionally, each GM division is offering vehicles priced specifically to create very affordable alternatives for price sensitive customers. Details on these value leaders will be available on GM's web site, where many consumers begin their shopping process and make important decisions about which vehicles they will consider. Among GM launch vehicles, Pontiac Solstice priced at $19,995, Chevrolet HHR starting at $15,990 and HUMMER H3 starting at $29,500 will break through the crowded marketplace and attract new customers to GM's hottest products. Pontiac Solstice has limited availability.

The Total Value Promise also includes a number of vehicles with new standard features and enhanced warranties that add to the outstanding value of 2006 GM products. GM has made significant moves in 2006, including a 4 year/50,000 mile bumper-to-bumper limited warranty on all 2006 HUMMER and Buick models. This will make those brands even more competitive in the luxury markets where they compete.

Standard equipment has been added to many 2006 GM models. For example, Buick has added as standard a Quiet Tuning package, a year of OnStar service, Rear Park Assist and Theft Deterrent system on Rendezvous, along with the 4 year/50,000 mile warranty, without raising the base price. This represents a $1,500 value to the consumer. GMC Canyon now has tilt wheel with cruise control standard on all models. Chevrolet Silverado's and GMC Sierra's uplevel Performance Edition Package is reduced by $500. XM Satellite Radio, including three months of service, is standard on Cadillac CTS, SRX, STS, Escalade and XLR, a $325 value. The new Saab 9-3 Sport Sedan 2.0T, which combines features of the former Linear and Arc into a single-entry-level model, includes a 2.0L 210-hp, 4-cylinder turbo engine, power driver's seat, automatic climate control and LCD-screen infotainment/audio head unit as standard equipment. The 2006 9-3 2.0T's base MSRP is $950 less than that of the 2005 9-3 Linear Sport Sedan.

The final point in the Total Value Promise is a more targeted approach to incentives and financing tools. Given the intensely competitive automotive market, incentives will continue to play a role in GM's marketing strategy, however, the focus will be on the vehicle and the value it offers to consumers. GM will continue to provide its dealers with the tools necessary to keep them competitive.

"All of us at GM hope that American consumers will shop and compare our cars and trucks against the competition," LaNeve said. "When we are on consumers' shopping lists, we like our chances. We are confident that with our brands you get more without paying more. That's our Total Value Promise."

General Motors Corp. , the world's largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM today employs about 317,000 people around the world. It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. In 2004, GM sold nearly 9 million cars and trucks globally, up 4 percent and the second-highest total in the company's history. GM's global headquarters are at the GM Renaissance Center in Detroit. More information on GM can be found at


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Attachment 1

Examples of GM 2006 Price Repositioning (including DFC)


2005 MSRP

2006 MSRP


Chevrolet Malibu (05 base vs. 06 LS) $19,825 $17,990 ($1,835)
Chevrolet Silverado Crew (1500 2WD LS) $31,045 $27,990 ($3,055)
GMC Sierra Extended Cab (1500 2WD base) $25,790 $23,990 ($1,800)
GMC Yukon (2WD 1SA) $37,255 $35,680 ($1,575)
Pontiac G6 Sedan (base V6) $21,300 $20,655 ($645)
Saab 9-3 2.0T Sport Sedan $27,570 $26,620 ($950)
Saturn Ion.2 Sedan $14,945 $12,490 ($2,455)

Attachment 2

GM 2006 Launch Products and Prices (including DFC)

Chevrolet HHR LS $15,990
Chevrolet Impala LS $21,990
Pontiac G6 Coupe $22,955
Pontiac Solstice $19,995
Pontiac Torrent $22,990 (FWD)
HUMMER H3 $29,500

Attachment 3

OnStar Availability on 2006 GM Vehicles

Standard: Optional:
Buick LaCrosse Chevrolet Cobalt
Buick Lucerne Chevrolet Colorado
Buick Rainier Chevrolet Corvette
Buick Rendezvous Chevrolet Equinox
Buick Terraza Chevrolet HHR
Cadillac CTS Chevrolet Malibu
Cadillac DTS Chevrolet Malibu MAXX
Cadillac Escalade Chevrolet Silverado
Cadillac Escalade ESV GMC Canyon
Cadillac Escalade EXT GMC Sierra
Cadillac SRX Pontiac G6 Coupe
Cadillac STS Pontiac G6 Sedan
Cadillac XLR Pontiac Solstice
Chevrolet Avalanche Pontiac Torrent
Chevrolet Impala Pontiac Vibe
Chevrolet Monte Carlo Saab 9-5
Chevrolet Suburban
Chevrolet Tahoe
Chevrolet TrailBlazer
Chevrolet TrailBlazer EXT
Chevrolet Uplander
GMC Envoy
GMC Envoy XL
GMC Yukon
GMC Yukon XL
Pontiac Grand Prix
Pontiac Montana SV6
Saturn Ion
Saturn Relay
Saturn Vue
Saab 9-7X

Attachment 4

StabiliTrak Availability on 2006 GM Vehicles


Buick Lucerne (CXS)
Buick Rainier

Cadillac Escalade
Cadillac Escalade EXT
Cadillac Escalade ESV
Cadillac CTS-V
Cadillac DTS
Cadillac SRX
Cadillac STS
Cadillac XLR

Chevrolet Avalanche
Chevrolet Corvette
Chevrolet Express (3500 Series "One Ton")
Chevrolet TrailBlazer
Chevrolet TrailBlazer EXT
Chevrolet Suburban
Chevrolet Tahoe

GMC Envoy
GMC Envoy XL
GMC Yukon
GMC Yukon XL
GMC Savana (3500 Series "One Ton")

Pontiac Grand Prix (GXP)

Saab 9-3
Saab 9-5
Saab 9-7X


Buick LaCrosse (CXS)
Buick Lucerne (CXL V8 and CXS)
Buick Terraza
Cadillac CTS
Pontiac G6 (GTP)
Pontiac Grand Prix (GXP)
Pontiac Vibe

Attachment 5

2006 GM Vehicles With 4-Year/50,000 Mile Warranty


  • LaCrosse
  • Lucerne
  • Rainier
  • Rendezvous
  • Terraza