Goodyear SilentArmor Tires Supported by New Web Sites

AKRON, Ohio, July 29 -- With the introduction of new tire technology, The Goodyear Tire & Rubber Company also has introduced a pair of Internet sites dedicated to new tires bearing the SilentArmor name.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050204/GTLOGO )

The tires - Fortera(R) featuring SilentArmor Technology(TM) and Wrangler(R) featuring SilentArmor Technology - are drawing heavy interest from tire retailers and consumers.

The Fortera tire, with SUV drivers in mind, offers a blend of utility, toughness and style. Tire shoppers looking for more information about the new Fortera featuring SilentArmor Technology, can visit http://www.goodyearfortera.com/.

A complementary Wrangler featuring SilentArmor Technology is an on/off- road truck tire that offers toughness and comfort. For more information, consumers can visit http://www.goodyearwrangler.com/.

Both of the SilentArmor tires feature an Armor Zone that is made of a layer with DuPont KEVLAR(R), a Durawall(TM) sidewall that helps resist punctures and cuts, and a rugged Rim Guard that helps protect wheels from curb damage. On the comfort side, the tires feature technology that helps soak up road noise for a smooth and quiet ride.

The dedicated Web sites provide a host of features to educate consumers both before and after a SilentArmor tire purchase.

  Included are sections such as:
   -- "Find a Tire" - Allows the site visitor to match up a vehicle with
      possible SilentArmor fitments by specific tire size.
   -- "Find a Retailer" - Typing in a zip code lets consumers find their
      nearest outlet for SilentArmor tires.
   -- "Technology" - Overview of technical innovations associated with the
      SilentArmor tires.
   -- "Goodyear Garage" - Consumers can register to receive periodic service
      reminders, product news and exclusive savings offers.
   -- "Fun Stuff" - Downloadable SilentArmor computer wallpaper and screen
      savers.

"Consumers in the market for new tires often seek out information about products prior to visiting a tire outlet. These dedicated sites work as another kind of cyber-salesperson, providing product details, fitment information and other premium services designed to complete the overall SilentArmor experience," said Todd Hershberger, Goodyear's marketing manager, light-truck tires.

"We continue to add more features to the site, including a way for customers to give feedback on how the tires have performed for them."

For other details about Goodyear, go to http://www.goodyear.com/.

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