Toyota Announces 2006 Prices for Nine Vehicles in Model Lineup - Price Adjustment for 2006 Land Cruiser

TORRANCE, Calif., July 29 -- Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2006 model year 4Runner mid-size sport utility vehicle (SUV), Sienna van, Highlander mid-size SUV, Tacoma pickup truck, Tundra full-size pickup truck, Sequoia full-size SUV, Corolla compact sedan, Matrix cross-over utility vehicle and Avalon full-size sedan. Toyota also announced a price adjustment for the 2006 Land Cruiser full-size SUV.

The Toyota 4Runner mid-size SUV receives freshened styling and interior enhancements for 2006. All models receive a restyled front fascia that includes a newly designed grille, front bumper, integrated fog lamps, and projector headlamps along with restyled rear combination lamps and rear bumper. Additional styling changes include redesigned lower cladding, mudguards, and overfenders. All 4Runner models include a reinforced center pillar for improved rigidity and increased thickness on the front windshield and front door glass for reduced wind noise. All new 18-inch alloy wheels are standard equipment on the Limited grade.

Inside, the 4Runner features an updated meter cluster appearance, and mini-port in the center console for connectivity to most portable music players. Power adjustable fabric seats are standard on Sport Edition and SR5 V8 models, and optional on the SR5 V6 grade. The Limited grade now receives standard memory seats and black wood graphic interior trim.

With all of its added standard equipment and refreshed styling, 4Runner retains its excellent value. The 4Runner 4x2 will carry a base MSRP ranging from $27,635 for the SR5 V6 with a five-speed automatic to $36,110 for the Limited grade V8 with a five-speed automatic. The base MSRP for the 4Runner 4x4 ranges from $29,910 for the SR5 V6 with a five-speed automatic to $38,385 for the Limited grade V8 with a five-speed automatic. Total 4Runner average MSRP increase is $150 or 0.5 percent.

The Sienna receives several enhancements, inside, and out for 2006. All Siennas receive a restyled front fascia that includes an updated grille, foglamps, and headlamps along with redesigned taillamp clusters. A power heated side mirror with memory, puddle lamp and integrated turn signal is now standard on Limited models.

In addition to exterior styling changes, Sienna gains additional comfort and convenience features, further enhancing its great value. All grades now receive standard front seat-mounted side airbags and side curtain airbags for all three rows, further enhancing Sienna's strong reputation for safety. All grades now receive standard universal audio mini-jack port and MP3 capability. The CE and LE grades receive new interior fabric and silver dash accents. The XLE grade receives a lighter wood grain accent and power driver and front passenger seats as standard equipment. Limited models receive a standard power driver seat with memory and lighter wood grain accents. Additionally, all LE, XLE and Limited models receive Optitron instrumentation as standard equipment.

For 2006, Sienna's optional rear seat entertainment screen has increased from seven to nine inches for enhanced viewing.

The base MSRP for the Sienna CE begins at $23,625 for the seven-passenger model, reflecting an increase of $200 or 0.9 percent. The CE eight-passenger model begins at $23,775 an increase of $200 or 0.8 percent. The LE grade ranges from $25,130 for the seven-passenger model to $25,280 for the eight-passenger model, an increase of $200 or 0.8 percent. The LE seven-passenger AWD carries a base MSRP of $28,745 reflecting an increase of $200, or 0.7 percent. The XLE seven-passenger 2WD has a base MSRP of $29,425, an increase of $200, or 0.7 percent. The XLE seven-passenger AWD model has a base MSRP of $32,630, an increase of $200, or 0.6 percent. The XLE Limited 2WD has a base MSRP of $35,880, an increase of $385, or 1.1 percent. The XLE Limited AWD model has a base MSRP of $38,080, an increase of $385, or 1.0 percent.

The Highlander mid-size SUV carries over unchanged for 2006. The base MSRP for Highlander 4x2 models range from $24,530 for the base model four-cylinder with a four speed automatic transmission to $30,460 for the V6 Limited with a five-speed automatic and third row seat. The MSRP for Highlander 4x4 models ranges from $25,930 for the base model four-cylinder with a four-speed automatic to $31,860 for the V6 Limited with five-speed automatic and a third-row seat. Total Highlander average MSRP increase is $258 or 0.9 percent.

The Tacoma receives Tire Pressure Monitor System (TPMS) standard equipment on all models plus XRunner receives cold kit. The base MSRP for the Tacoma Regular Cab ranges from $13,780 for the 4x2 four-cylinder with a manual transmission to $17,725 for the 4x4 four-cylinder with a manual transmission.

Tacoma Access Cab models carry a base MSRP of $17,220 for the 4x2 four-cylinder with manual transmission, while the 4x4 V6 with an automatic transmission carries a base MSRP of $23,490.

Tacoma Double Cab models range from $22,040 for the PreRunner V6 with an automatic transmission to $25,615 for the 4x4 V6 automatic long bed model. Total Tacoma (4x2 and 4x4) price increase $366, or 1.8 percent.

The Tundra carries over unchanged for 2006. The base MSRP for the Tundra Regular Cab ranges from $16,155 for the 4x2 V6 with a manual transmission, an increase of $100 or 0.6 percent, to $21,960 for the 4x4 V8 with a five-speed automatic transmission, an increase of $100 or 0.5 percent.

Tundra Access Cab models carry a base MSRP of $22,590 for the 4x2 V6 with a six-speed manual transmission, an increase of $80 or 0.4 percent, while the Limited 4x4 V8 with a five-speed automatic transmission Step Side carries a base MSRP of $31,345, an increase of $80 or 0.3 percent.

Tundra Double Cab models range from $26,620 for the SR5 V8 with a five-speed automatic transmission, an increase of $400 or 1.5 percent, to $33,575 for the Limited 4x4 V8 with a five-speed automatic transmission, an increase of $400 or 1.2 percent. Total Tundra (4x2 and 4x4) average price increases $281, or 1.0 percent.

Other 2006 Toyota models and their average MSRP increase (effective August 1st) include the Sequoia, which ranges from $32,820 for the SR5 2WD with a four-speed automatic, to $45,310 for the Limited 4WD with an automatic transmission, an increase of $250 or 0.7 percent; the Corolla with a base MSRP ranging from $14,005 for the CE with a manual transmission, to $17,780 for the XRS with a six-speed manual, an increase of $225 or 1.5 percent; the Matrix with a base MSRP ranging from $15,110 for the Standard 2WD with a five-speed manual, to $19,100 for the XRS 2WD with a six-speed manual transmission, an increase of $250 or 1.5 percent; and the Avalon with a base MSRP ranging from $26,625 for the XL, to $33,815 for the Limited, an increase of $275 or 0.9 percent.

The 2006 Land Cruiser, which went on sale early this Summer, receives an increase of $300, or 0.5 percent. Land Cruiser pricing is effective with vessel arrivals on or after September 1, 2005. The Land Cruiser carries a base MSRP of $56,115.