Iteris Inc. to Present at B. Riley & Co. Annual Investor Conference in New York; To Discuss Strategy and Technology at Presentation on Aug. 11, 2005

ANAHEIM, Calif.--July 29, 2005--Iteris Inc. (AMEX:ITI), a leading provider of traffic optimization and safety technology, today announced that Jim Miele, the company's chief financial officer, will present at the B. Riley & Co. New York Investor Conference at 12:35 p.m. (Pacific) on Aug. 1, 20051, 2005. The conference is located at the Le Parker Meridien Hotel in New York.

Miele will provide an update on the company's state-of-the-art traffic optimization and vehicle safety technologies and discuss progress related to the market penetration of its AutoVue(TM) Lane Departure Warning System, which addresses the leading cause of fatalities on U.S. roads. AutoVue(TM) is now available on the Infiniti M series and FX series of automobiles and is currently installed in approximately 13,000 heavy trucks worldwide. Miele will also discuss the Iteris infrastructure businesses, which provide products and services to the Intelligent Transportation Systems' market to better enhance and optimize the flow of traffic. In addition, a brief financial overview of Iteris will be discussed.

Investors can visit the Investor Relations area at www.iteris.com to access a webcast presentation.

About Iteris Inc.

Iteris Inc. is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris Inc. has headquarters in Anaheim. Investors are encouraged to contact the company at 714-774-5000, or at www.iteris.com.

About the B. Riley Investor Conference

The B. Riley & Co. Annual Investor Conference will feature presentations by approximately 30 companies covering a variety of industries. Institutional investors can register for the conference at www.brileyco.com on the Web.