gedas USA Selects 5square to Power Dealer Services Initiative; gedas USA Will Resell 5square's DealSnap and DealerView Products as Core Offerings in New gedas Dealer Services Initiative

WESTLAKE VILLAGE, Calif. & ROCHESTER HILLS, Mich.--July 28, 2005--gedas, a leading global automotive consulting company, today announced it has selected 5square Systems as a technology partner to broaden gedas' portfolio of dealer services solutions in the U.S. and Canada.

DealSnap and DealerView from 5square comprise the first completely integrated sales system for automotive dealerships. With these products dealers can easily manage the entire sales process, build unit sales, increase gross revenue per car, and drive down costs.

As a 5square strategic partner, gedas USA will resell 5square's DealSnap and DealerView applications to dealerships in the United States and Canada, coupling them with a range of its own value-added integration, application and consulting services.

"Dealers look to gedas to offer technical solutions that help them run their dealerships," said Paul Gessler, Manager, Dealer Services of gedas USA. "We conducted an exhaustive search of the software providers in the market and none measured up to the depth of functionality, ease of use, or compelling market vision we found with 5square. Through this relationship, gedas will set the standard for dealer sales and management systems, deliver unmatched capabilities, and provide the services that meet the exacting demands of automobile dealers and their customers."

"gedas is a global IT powerhouse that brings to the industry a truly unique and powerful combination of world-class IT skills and a strong automotive heritage," said Yuri Pikover, chairman and CEO of 5square Systems. "5square's technology is the critical profit engine for the 21st century dealership. Together we will boost sales and profitability for our dealer customers, and create a better, faster, and more reliable experience for consumers."

DealSnap is a completely integrated software suite that manages the entire process of selling a car -- including CRM, showroom control, desking, F&I and inventory -- as a single flow of information. Nothing is ever re-keyed, and everything is easily available at each step of the process, cutting transaction time in half. This dramatically increases customer satisfaction and improves sales processes, yielding higher closing ratios. The system also cuts marketing costs by automating follow up and other tasks. And it lets dealership management focus on front-end and back-end sales, instead of redundant administration tasks.

The system includes:

-- Comprehensive Internet lead management

-- Customer relationship management

-- Showroom control including walk-up and phone-up integration

-- Fully featured desking, including real-time integration with leading dealership management systems

-- Flexible menu-based F&I tools

-- Complete inventory management

DealerView provides the data analysis capability that dealers need to hone processes, improve decisions and reapply resources to the areas of greatest need.

About 5square Systems

5square Systems Corporation is a leader in Dealer Sales Management Systems, revolutionizing the retail automotive industry with software and services that make the car sales process dramatically faster, more accurate, and easier to manage. The company's DealSnap system multiplies dealership sales and profits, and increases customer satisfaction and referrals.

Teams of experts in automotive retail, advanced software, and process control formed 5square. Using advanced technology, combined with a deep understanding of dealership needs, 5square empowers its customers to focus on selling, instead of paperwork and computer systems.

About gedas

gedas provides consulting on the development, system integration and operation of IT solutions to companies in the automotive and manufacturing industries. The technological expertise of gedas in its core market and its knowledge of business processes in the automotive industry also benefit numerous customers from the traffic, transport and logistics industries and the public administration sector.

gedas, a subsidiary of the Volkswagen Group, is headquartered in Berlin and maintains 50 branch offices in 13 countries. In 2004, the company and its approximately 5,000 employees generated sales of $675 million. For more information, go to www.gedasusa.com.