CallCommand's CallStream Helps Toyota of Palm Beach Increase Sales by 30%

CINCINNATI--July 27, 2005--CallCommand(TM), a leading provider of Web-based communication solutions to automotive retailers nationwide, today announced that Palm Beach Toyota, part of the United Auto Group , increased new car sales by 10% year over year, with CallCommand's powerful Web-based calling system, CallStream(TM), being highly instrumental. The dealership also increased used car sales by 30.2%. CallStream(TM) is a tool that allows users to develop and send out targeted voice mail messages instantly from any location, with superior penetration -- as high as 92% message delivery.

Palm Beach Toyota strongly believes in the philosophy of building customers for life and is dedicated to intimate customer care. Before signing on with CallCommand, the dealership was doing well in the market but was looking for a way to further enhance follow-up and customer relations to maximize existing customer opportunities and increase retention.

After signing up with CallCommand, Palm Beach Toyota implemented a whole suite of CallStream customer communications from "Happy Birthday/Anniversary" calls, to calls to thank the customer for buying the vehicle and to ensure they are happy with the sales experience, to Service Appointment reminders and Special Order Parts arrival calls. The dealership also uses CallStream to promote sales drives and special events.

"CallCommand allows us to stay in touch with customers and helps make them more familiar with us. It is amazing how such a simple thing as a Happy Birthday call triggers such a strong response. Customers like the personal touch; they appreciate the fact that we have recognized them and taken the time to call," commented Palm Beach Toyota General Manager Toni Mauro.

"We get a lot of calls back from our customers and as a result it allows us to start a personal dialog with the customer that would not otherwise have happened. In many cases this leads to a further sale," Mauro added.

The dealership uses CallStream to augment its ongoing promotions and improve the overall response. While the dealership still uses direct mail, print and TV ads, it boosts the response with an automatic call from CallStream to alert the customer to keep an eye out for the direct mail piece, or mentions "As seen on TV" in the call. "We use CallStream as a tool to really hit our customers and have had great success with sales drives and Holiday Sales Events by using it to power-up our customer response. Combining our promotional methods in this way has led to phenomenal sales increases in both new and used car sales," Mauro said.

Dealers have experienced unprecedented success with CallStream in all areas of dealer operations from improved showroom traffic to increased CSI.

The CallStream system automatically gathers information from most major dealership database systems (i.e., ADP, Reynolds and Reynolds, etc.); sales, service, prospect information, etc.; and can then automate a series of follow-up calls.

For example, a sold customer can automatically receive a thank you call from the sales manager the next day, a thank you call from the dealer principal seven days later and an invitation from the service manager 30 days after the sale. CallCommand(TM) recommends a series of 30 regular communications that dealers should ideally make to maintain personal relationships with their customers. The beauty of these campaigns is that they can be tailored to the size of any customer list and budget.

"The result that Palm Beach Toyota experienced this year is an example of what a great dealership can expect when they turn their focus to the opportunity that exists in their database. Previous sales and service customers represent the biggest opportunity for increased sales without spending tons on newspaper, radio and TV. The right message at the right time to all previous sales and service customers will increase repeat business, referral business and owner loyalty," commented Al Babbington, CallCommand CEO.

ABOUT CALLCOMMAND(TM):

Call Command(TM) is a leading provider of communication solutions for retailers, businesses and government agencies.Their patent-pending technology decreases marketing and comunication costs while simultaneously improving customer responsiveness. All of their solutions are fully Web-based and do not require hardware, software or telephony equipment.

CallStream(TM), CallCommand's core product, is a revolutionary, Web-based personalized calling system designed to provide superior voice messaging to cell phones, land phones and other devices. Combining the latest, most innovative telecom and internet technologies, CallStream provides for quick, reliable execution of targeted communications.

CallScan(TM), released simultaneously with new legislation, offers state and federal do not call compliance solutions. CallScan will assist businesses in building an infrastructure to support the new legislation being imposed by the Federal Trade Commission, FCC, State Agencies and even the Treasury Department regulations. Most importantly, this feature will aid dealers in ensuring that all necessary safe harbor requirements are met.

CommunitySafe, which enlists CallCommand's newly developed emergency broadcast technology, provides communities with a unique new tool to help resolve any community perception issues, create safer communities and build top-of-mind awareness. It is an instant alert and communication system that allows the dissemination of vital information to citizens quickly and effectively. This unique communication tool simultaneously provides any organization with a more cost-effective and timelier way to communicate to their patrons. www.communitysafe.us

For additional information please contact Lindsay Whitson at 1-877-862-6662, e-mail lwhitson@callcommand.com; visit CallCommand's Web site at www.callcommand.com, log onto any search engine (i.e.: Yahoo, Google, MSN) and type the word "CallCommand."