GoApply, Inc. Appoints Matthew Connelly as Executive Vice President of Corporate Strategy

ALISO VIEJO, Calif., July 25 -- GoApply, Inc., a leading mortgage and financial services organization, announces the appointment of Matthew Connelly to the position of Executive Vice President of Corporate Strategy. Connelly brings over 16 years of sales management, business development, technology and strategic sales consulting experience to the organization.

"We're extremely pleased to announce the addition of Mr. Connelly to the GoApply.com team," said Andre Stecki, the company's CEO and co-founder. "Matthew brings a wealth of experience and industry knowledge to our organization. We're confident Matthew's leadership skills and strategic business insight will help take our organization to the next level as we leverage our industry-leading technology and expand our business and marketing partnership efforts throughout the financial services and realty marketplace."

Connelly is responsible for expanding GoApply, Inc. across multiple industries, including mortgage, real estate, insurance, automotive and personal finance. In addition to solidifying new business partnerships, Connelly will focus on developing new technologies and electronic business applications to help streamline the application and decision-making processes for consumers looking to improve their overall financial health. Connelly will also build GoApply's network of accredited business partners who help service the company's consumer base.

Prior to joining GoApply, Inc., Connelly served as Senior Vice President of Home Loan Center in Irvine, California, where he spearheaded the acquisition of sustainable and profitable business partnerships in addition to overseeing technological developments that allowed the company to acquire and match consumers with mortgage consultants best suited to meet their home loan needs.

"My goal here at GoApply.com is to grow our business by providing a competitive marketplace for consumers seeking answers to their financial needs," said Connelly. "I chose to come to GoApply because consumers are provided with educational tools to help them make better financial decisions while matching them with service providers that can offer solutions to help meet their needs."

About GoApply.com (www.goapply.com)

GoApply.com is a leading consumer website offering Home Finance, Credit and Debt Consolidation, Insurance and Automotive-related services. Launched in 2002, more than 3 million online customer loan requests have been matched to GoApply.com's network of licensed industry brokers and lenders to help fulfill their financial needs. With close to 30 years combined business experience, the senior management team and staff at GoApply.com has an intrinsic knowledge of today's online consumer -- knowledge that allows the company to match consumers with the right industry professionals across the U.S.