Traffic.com and HD Radio Extend Partnership
WAYNE, Pa.--July 22, 2005--Traffic.com, Inc., the nation's leader in traffic data collection and reporting, and iBiquity Digital Corporation, sole developer and licensor of HD Radio(TM) technology for digital AM and FM radio in the United States, today announced the extension of a joint marketing and testing agreement which allows the partners to further explore technological and commercial opportunities for digital HD Radio.Currently, more than 2,500 radio stations across the country are in the process of converting to the HD Radio system, with more than 440 HD Radio broadcasters already on the air. Sixty percent of Americans have access to digital HD Radio broadcasting.
"With stations from most of the large independent radio groups included in our Traffic Pulse(R) solutions customer base, we strongly believe in the future of digital radio, and we're delighted to be partnered with a next generation technology pioneer and industry leader like HD Radio," said Chris Rothey, chief operating officer, Traffic.com, Inc. "We are working aggressively to distribute Traffic.com's solutions across all broadcast platforms and see opportunity in the digital wireless delivery of our flexible, real-time traffic data technology and content via AM/FM HD Radio datacasting."
HD Radio is designed to provide enhanced audio quality, crystal clear reception, multichannel broadcasting in a single frequency and the transmission of data services. The next generation of radio receivers in the U.S. is expected to include data-enabled monitors that will receive both digital AM/FM audio and data services. With distribution possible to other wireless devices, the digital AM/FM datapipe provides application developers and content providers the potential to reach an unlimited audience.
"Using the HD Radio system to deliver Traffic.com's unique content will deliver useful information to daily commuters on a highly localized basis," said Joseph D'Angelo, vice president, advanced services, iBiquity Digital Corporation. "We are very enthusiastic about our partnership and combined abilities to effectively reach consumers with vital, up-to-the-minute information."
About Traffic.com, Inc.
Traffic.com provides real-time traffic information and services to businesses and consumers via targeted solutions for the broadcast media, government, telematics, Web, and wireless markets. A sophisticated traffic information management system allows Traffic.com to aggregate, normalize, and process multiple sources of data for flexible distribution across diverse mediums and devices--from mobile devices, to voice applications, to in-car devices, as well as unique radio and television offerings such as 3D traffic fly-throughs. A provider of highly differentiated content and technology to hundreds of radio stations and more than 40 television stations nationwide, Traffic.com's growing partner list includes The Weather Channel(R), Motorola's VIAMOTO(TM) Solutions, XM Satellite Radio, XM NavTraffic for the Acura RL and Cadillac CTS, Cox Radio Stations, Bonneville Radio, Emmis Communications, and Viacom's CBS owned and operated television stations. In addition, Traffic.com provides up-to-the-minute, personalized, actionable information to consumers via its Web site, www.Traffic.com and its My Traffic service.
The Traffic.com logo is a trademark and Traffic.com and Traffic Pulse are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) Traffic.com, Inc. 2005. HD Radio is a trademark of iBiquity Digital Corporation.