Vassarette plans extensive marketing effort

Vassarette plans extensive marketing effort
 

Alpharetta, Ga. –  Vassarette and Keith Coleman Racing announced a 
renewed partnership for both Mark Green and Kim Crosby in the #23 and #26 
KCR entries. 

“This is a continuation of our sponsorship commitment,” said 
Art DeCesaro, vice president and general manager of Vassarette. “
Mark has done a great job since coming on board and Kim is an exciting 
new driver that has an incredible amount of potential. We see a great 
opportunity to promote our brand with Kim.”

Vassarette sells intimate apparel in several of America’s 
largest retailers. As a centerpiece of Vassarette’s efforts, 
the company will be sponsoring driver and show car appearances at eight 
different race-location Wal-Mart stores throughout the rest of the season. 

“This gives us the chance to work in conjunction with Wal-Mart and 
help everyone,” DeCesaro said. “We want to give our drivers
the chance to interact with our customers and give the general public a 
chance to see a race car close up. By making these appearances at selected 
Wal-Mart locations we hope to generate excitement both in the individual 
stores and throughout the entire area.”

“There have been a lot of rumors about KCR and Vassarette out there 
for the past few weeks,” said Keith Coleman, team owner. “
It’s been tough to sit quietly by but we’ve been working on 
this for quite some time. Our focus has always been how we can compete 
as a team and meet the needs of our sponsors. I’m delighted to 
say that we’ve found a way to do that to everyone’s 
satisfaction.”