Motorcar Parts of America Recognized by Frost & Sullivan Customer Value Enhancement in North American Starters & Alternators Aftermarket

BOSTON--July 20, 2005--Frost & Sullivan will present Motorcar Parts of America, Inc. (MPA) with the 2005 Customer Value Enhancement Award at tonight's third annual Customer Value Enhancement Awards Banquet for the company's customer-first approach in the North American starters and alternators aftermarket.

MPA continues to increase customer value by implementing service protocols to enhance overall customer ownership experience, launch new programs to improve the usage rates for its products, and create innovative programs to assist customers in achieving their targets.

Frost & Sullivan presents this Award to the company that has demonstrated the ability to expand its customer base, while maintaining its existing installed base, using more innovative value creation and enhancement strategies than competitors in its industry. This Award recognizes the company's successful sales entry, customer acquisition and service strategies, and the degree to which those strategies have met customers' stated needs and requirements. Such innovations will significantly improve customer interaction and contribute to customer satisfaction.

Some of the best policies the company has implemented for customer value enhancement include quarterly scorecards to measure key metrics impacting customer value and provisions of market intelligence. It measures key metrics, such as fill rates, lead times, warranty rates, and order history, thereby enabling transparency for its customers.

"The company's field representatives regularly work with customers to uncover and report potential opportunities to improve customer value and satisfaction," says Frost & Sullivan research manager Jasmine Sachdeva. "These initiatives have translated into greater market share from an expanding vehicle population."

"Moreover, MPA provides dedicated support to customers by offering resources and information that they need to install MPA's starters and alternators safely, correctly, and efficiently," says Sachdeva. "In each starter and alternator box, MPA provides instructions in English, Spanish and French, reinforced with pictures guiding end users through the installation process."

Some part numbers include trilingual "tech bulletins" that outline specific installation instructions that are unique to them. This not only improves end-user experience and product value, but also lowers customers' processing costs by diminishing installation comebacks or installation-related warranty issues.

MPA provides a toll-free help line for technical issues, and maintains a technical support Web site that provides a convenient one-stop resource for installation and diagnosis issues. These initiatives demonstrate that MPA recognizes that, by improving the customer's experience, it aids improvement of the products, process, and overall stewardship of customer value in the North American aftermarket.

The company's ability to gather market intelligence and apply it to improving customer experience reflects a measure of customer value enhancement. To achieve this, MPA maintains an internal sales intelligence agency (SIA), which conducts field surveys and competitive price shops that translates into an excellent marketing support to customers.

Held in Boston, Frost & Sullivan's Customer Value Enhancement Awards Banquet honors world-class companies for their outstanding performance and achievements in customer care. An annual event, the banquet recognizes innovative developments that will significantly improve customer interaction and contribute to customer satisfaction.

About Motorcar Parts of America, Inc.

Motorcar Parts of America, Inc. (MPA) is a leading manufacturer of replacement alternators and starters for imported and domestic cars and light trucks in the United States and Canada. MPA has facilities in the United States in Torrance, Calif.; Nashville, Tenn.; and Charlotte, N.C., as well as overseas in Singapore and Malaysia. The company Web sites are located at www.motorcarparts.com and www.quality-built.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com.