New Mercedes-AMG Website Takes Drivers on Exclusive Journey to Affalterbach, Germany, Facility
SEATTLE--July 18, 2005--Designed and Developed by Avenue A / Razorfish, www.mercedes-amg.com Provides Driving Enthusiasts a Truly One-of-a-Kind Interactive Experience |
Mercedes-AMG, part of DaimlerChrysler, today unveiled a sportier designed website with high performance capabilities. Designed and developed by Avenue A / Razorfish, the largest independent interactive agency and an operating unit of aQuantive, Inc. , the new Mercedes-AMG website takes drivers on a journey to the exclusive Affalterbach, Germany, facility.
"Mercedes-AMG customers expect the ultimate in performance. Our new website not only meets that expectation, but takes it a step further," said Mario Spitzner, Director, Branding, Marketing & Sales, of Mercedes-AMG. "Avenue A / Razorfish has been a brilliant partner both in transforming our brand strategy and in the creation of this vivid website. This site is a triumph of expert engineering and transforms it into an ultimate automotive experience with AMG's unique capabilities."
Mercedes-AMG's website takes users on an interactive drive of the AMG brand, automobiles and its unique headquarters in Affalterbach. The site's design and handling mirrors the AMG racing driven experience. The "Showroom" feature gives users the feeling of a private tour, while the "Engine Room" delivers an interactive experience of the hand-crafted AMG engine's design, assembly and testing. In addition, the "Lounge" will keep users up to date on the latest events and news happenings.
"Our goal was to build a web presence that clearly articulated the Mercedes-AMG brand while leveraging the latest in rich media technology," said Scott Preacher, client partner of Avenue A / Razorfish East. "The new Mercedes-AMG website delivers a truly unique interactive experience -- one that invites users to immerse themselves in the world of AMG automobiles."
About Mercedes-AMG
Mercedes-AMG started out in 1967 with the development and construction of car racing engines. The powerful road cars for which AMG is famous today derive from this commitment, to which AMG has remained faithful to this day. Daimler-Benz AG entered into a cooperation agreement with AMG in 1990. Later in 1999 DaimlerChrysler AG acquired the majority of shares, which led to the establishment of Mercedes-AMG GmbH. Today Mercedes-AMG stands for luxurious high-performance vehicles.
About Avenue A / Razorfish
Avenue A / Razorfish (www.avenuea-razorfish.com) is the largest independent interactive agency and an operating unit of Seattle-based aQuantive, Inc. , a digital marketing services and technology company. Avenue A / Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A / Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com, and Wells Fargo. Avenue A / Razorfish utilizes online advertising technology provided by Atlas, also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Atlas is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy.