Piaggio USA, Inc. Launches The Fly 150 Scooter

Maker of World Famous Vespa(R) Launches New Model Designed for Easy Urban Mobility

NEW YORK, July 18 -- Americans looking for a practical and easy to use motor scooter can now also get the best in Italian comfort, performance and style. The Piaggio Fly 150 scooter, available now at authorized Piaggio USA and Vespa(R) dealers across the country, is the perfect vehicle for running everyday errands or commuting. Agile, quick and environmentally-friendly, the Fly 150 comes with a four stroke 150cc engine displacement to ensure a smooth ride at any speed. The Fly 150 is offered at an MSRP of $3,399, which includes a one-year Piaggio warranty for service and parts.

"The Fly 150 delivers on both practicality and performance while building on Piaggio's leadership in scooter safety, reliability and elegant styling," said Paolo Timoni, CEO of Piaggio USA. "Everyone from city dwellers to college students can use the Fly 150 as an environmentally-friendly mode of transportation to avoid unreasonable fuel prices and annoying traffic while making each ride more fun and exciting."

The Fly 150 is a practical, simple to use scooter that offers absolute comfort, excellent performance and elegance. It is designed for a customer interested in functionality and basic performance and one who is attracted to a scooter with an essential design, easy to handle equipment and a high loading capacity. The new Piaggio Fly 150 inherits the latest Piaggio technology, including: a reliable Piaggio LEADER engine, fully compliant with most stringent emission regulations and the latest frame design guaranteeing safe and precise handling. Additionally the Fly 150 has a powerful braking system for the best possible rider safety, low and wide wheel for both stability and maneuverability, low seat for comfortable seating for riders of all heights and an under-seat compartment capable of carrying a full face helmet. The Fly 150 comes in Marine Blue and Dragon Red. For more information on the Fly 150 and its availability, visit http://www.piaggiousa.com/.

  Additional Features:
   * Easy to read indicators, including an analogue odometer, total mileage
     and fuel indicators with clock and calendar for added convenience
   * A storage compartment and an anti-spill feature to secure small items
   * Rigid steel tube frame with impeccable flexion and torsion handling to
     ensure safe and precise riding
   * Lightweight build for excellent weight-power ratio
   * Standard electric start
   * Compliant with EPA and CARB fuel emission standards

  About The Piaggio Group:

Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world's top manufacturers of two-wheel motor vehicles. With over 6,000 employees in 50 countries, the Piaggio Group has a consolidated leadership in the European 2-wheeler market, and a particularly strong presence in the scooter and 50cc vehicles segment, with 40 percent market share in Europe and 48 percent in Italy. Its production includes scooters, motorcycles and mopeds in the 50cc to over 1000cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Moto Guzzi and Scarabeo brands. The Piaggio Group is controlled by Immsi S.p.A., an industrial and services holding listed on the Milan Stock Exchange, and is headed by Chairman Roberto Colaninno and Chief Executive Officer Rocco Sabelli.

Across its more than 120-year history, the company has been active in almost every area of transport including: naval fittings; the construction of locomotives and rolling stock; engines for the aeronautics sector; seaplanes; and civil and military aircraft. Since the introduction of the Vespa scooter in 1946, Piaggio has led the way in meeting the growing demand for personal mobility. A universally recognized symbol of Italian style, Vespa is an outstanding success story with more than 16 million scooters produced to date.