Frontier Airlines Asks the Question - 'Just How Many Miles is a Mercedes M-Class Worth?'

Find Out the Answer on Frontier's More Store as Bidding for a Brand New Mercedes M-Class Begins Today at a Mere 10,000 Miles!

DENVER, July 14 -- Frontier Airlines today opened the bidding for a brand new Mercedes M-Class Sports Utility Vehicle from Murray Motor Imports at their innovative new miles shopping mall The More Store (http://www.frontiermorestore.com/). Frontier started the bidding for this beautiful luxury vehicle at only 10,000 miles, but it is expected to fetch a record bid for the newly launched site, which recently auctioned a one-of-a-kind, hand-made Yeti mountain bike for only 77,000 miles. The bidding will end on July 28, 2005.

Unlike other auto promotions, the More Store and Murray Motors are partnering to offer this car not for a one or two-year lease, but rather, the auction winner will own this new ML350. Frontier will even pick up the sales tax and registration for the winner.

This exciting luxury SUV from Murray Motors includes the following specifications:

   *  3.5L 24-valve V-6 engine

   *  268 Horsepower at 6,000 rpm

   *  Silver Exterior

   *  Black Leather Seats

   *  Brown Birds Eye Maple Wood

   *  Harman Kardon Entertainment Package

   *  Sunroof

   *  Heated Front Seats

"The M-Class, and all of the great inventory on the More Store is our way of thanking our loyal customers for flying Frontier," said Andrew Hudson, Senior Director of Marketing, Communications and Sales for Frontier. "Since we launched the More Store on June 28, the response from our frequent flyers has been tremendous. The Yeti mountain bike was our first big bid item, but other inventory including great restaurant gift certificates, rounds of golf and luggage have all been very well received. With the Mercedes M-Class, however, we know that it will be an all-out bidding war and someone will drive away with one of the greatest SUVs on the road. We look forward to sharing the winning bid with everyone on July 29 after the auction ends."

What is the More Store?

The More Store (www.frontiermorestore.com) is a first-of-its-kind online miles shopping experience designed to provide Frontier's most frequent flyers (Ascent and Summit level members) with the ability to purchase unique lifestyle-oriented merchandise with their miles. Items on the More Store are all unrestricted, from best-in-class partners, and can either be bought outright or on bid on via an auction-style bidding process.

Other items available at the MoreStore include rounds of golf from many of the Nation's top golf courses; certificates to several of Denver's finest restaurants as listed on 5280 Magazines' Best of Denver survey; TUMI-brand luggage provided by Ebags; overnight packages at Denver's historic Brown Palace Hotel; high-end jewelry from John Atencio; premium tickets to Colorado Rockies baseball games; SprintPCS Vision Smart Device Treo 650s by Palm One; golf equipment and bicycles from Colorado Ski and Golf; and many other items.

Visit the More Store at http://www.frontiermorestore.com/ to learn More and to start buying!

About Murray Motor Imports

The winner will be picking this M-Class up from a company that prides itself on creating an experience beyond the typical car dealer. Mark Murray and the team at Murray Motors believe that little things make a big difference-a smile, a handshake, a kind word. They've been doing business this way for more than 30 years. So feel free to stop by Murray Motors or visit murraymotorimports.com and you'll see what we're talking about. And while you're there, check out the actual car. It's waiting for you.

About Frontier

Currently in its 12th year of operations, Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport, employing approximately 4,550 aviation professionals. With 48 aircraft and the youngest Airbus fleet in North America, Frontier offers 24 channels of DIRECTV(R) service in every seatback along with 33 inches of legroom in an all coach configuration. In conjunction with Frontier JetExpress operated by Horizon Air, Frontier operates routes linking its Denver hub to 46 destinations in 29 states spanning the nation from coast-to-coast and to five cities in Mexico. Frontier's maintenance and engineering department has received the Federal Aviation Administration's highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for six consecutive years. In July 2005, Frontier ranked as one of the "Top 10 Domestic Airlines" as determined by readers of Travel & Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com.