PRESS RELEASE<> Human beings spend 1/3 of their life sleeping....In the USA, we spend 1/3 of our life......... I N T H E C A R ! <> PRESS RELEASE

*There now is absolutely no reason the automobile cannot smell as hip and 
cool as its driver...announcing the very first *high caliber fragrance 
line-up for vehciles. This new line of exotic scents will invigorate the 
senses as well as energize the many hours spent on the road.
 MALIBU, California July 12,2005. This innovative car accessory is the 
production of a southern California Stunt woman and her company, WHIPPT, 
which has just announced the public unveiling of the fragrance library for 
not only luxury vehicles, but also travel and the workspace, too. Developed 
with care and precision a line-up of 19 explosive scents, in 2 sizes and 
includes one unexpected hidden treasure, which hits the road under the name 
CARomatherapy. After 13 months of continued research and sampling from over 
30 fragrance houses across the country, the final line-up, which previously 
was sold only to movie cast and crews, is raring to go for everyone. Drop 
the flag, lift the gates, on your mark...get set....GO! 
 According to a survey by Unity Marketing (JUNE 2005) a whopping 80% of all 
Americans surveyed professed to purchasing some form of home fragrance 
enhancer as well as a cologne/perfume for the body, with many of us spending 
more 'awake' time in our car, than in our home, the need for this line is 
long overdue.
 CARomatherapy is designed especially for the automobile aficionado in us 
all, that lives a busy lifestyle, use it in the car, at work, traveling or 
where ever you may find yourself. Inspired by the dreams of a professional 
Stunt woman, this unique spin of using spectacular fragrances in vehicles 
seems only natural.
The hallmark of the line? Using .........................
H I G H C A L I B E R fragrance oil blends, that leave nothing but the scent 
to enjoy. No residue. No toxins. No harshness. All fun.
 CARomatherapy creates a new world that begins with a unique approach to the 
fragrance design process, for each fragrance there are a TRIO of 
inspirations used to develop each scent, so that each one elicits feelings 
of joy, as well as pleasure by sparking a memory associated with one of its 
inspirations.The perfumer used an exciting* "LOCATION"*, an invigorating "*
SPORT"*, and a well designed* "CAR"* to tell each scents story. For example 
#118 PHROSTED PHERARRI was developed to evoke memories of carnivals & theme 
parks as the locale, summer Softball games as the sport, and of course the 
Ferrari Scaglietti as the inspiring car. From this, the creation of pure 
fragrances that come to life once sprayed, was born. It is not about using 
this fragrance to cover-up, its about using the aroma's to elicit feelings, 
pleasure, and fond memories. In America the car has become a form of 
trademark, now with the addition of a personal scent it is possible to 
create an unforgettable total trademark package. 
 The product formulation is formaldehyde-free, alcohol-free, 
silicone-free,paraben-free, polysorbate-free and proudly 100% vegan, while 
choosing an aluminum container exclusively for its quality as the most 
recyclable material on the planet. Stemming from the company concern for the 
environment and purity, the formula is a basic four ingredients with no 
strange fillers. Instead of alcohol or silicone, the perfumer chose bottled 
distilled mountain spring water for safety. 
The emulsifier (blends oil with water) is a brand new, patent-pending, 
'food-grade' (safe enough to ingest - but don't!), and naturally derived 
from the coconut...formula.
 Ever found yourself leaving the gym for an unexpected lunch or dinner? How 
about a surprise visit from an old friend> That shiny bottle in the glove 
compartment can be used in a pinch! The product is FDA> safe and gentle 
enough to wear on the skin and the quality can supersede even the best 
designer colognes, a convenient surprise for all to enjoy.
 In addition to the existing library, Whippt is also offering custom 
designed fragrance development for corporate branding, which is appropriate 
for a wide range of businesses, celebrities, brands, films, etc...using a 
unique questionnaire that dissects and analyzes a company, brand or person, 
much the same way a fragrance is designed for and carries the name of a 
celebrity. With one spritz of the great scent, a recollection of its origin, 
is sparked.
 The product is available now in two sizes 2 & 4 ounce which have a 
suggested retail price of $16.95 & $28.95. An authentic chrome wheel display 
unit comes with an opening order special for retailers...which is a 
fantastic conversation piece & engineered to hold 21 bottles of product on 
14 inch square (plastic) wheel display, for a perfect presentation.
 for additional information
*dakota davison*
*whippt*
*www.whippt.com* <http://www.whippt.com>
*805 386.0422: O*
*805 300.0656:C*
*818 222.5583 FAX*
*dakota.davison@gmail.com*