SEAT Now Offers Stress Free Driving as Standard

BEDFORDSHIRE, England, July 12 -- SEAT UK has signed an agreement with Trafficmaster, the leading journey management company, to fit Smartnav satellite navigation as standard into SEAT Leon FR and Leon Cupra R models. Acclaimed as one of the easiest systems to use, Smartnav incorporates Trafficmaster's real time traffic information to calculate routes around traffic jams, thus making driving altogether stress free.

SEAT customers will not only benefit from Smartnav's advanced navigation, but will also have a free 12 month subscription to RAC Trackstar, the leading GPS based stolen vehicle tracking service, and can choose to add Touchscreen - a small screen that provides visual instructions to complement the step-by-step verbal directions. In addition customers can take advantage of the optional service, Safe Speed - an integrated speed camera alert system.

The agreement follows the successful partnership with SEAT's motorsport division, SEAT Sport UK. As the official sponsor of the Smartnav SEAT Cupra Championship, which runs alongside the British Touring Car Championship, Smartnav has gained brand awareness and exposure amongst motoring enthusiasts.

Mark McKenna, Head of Marketing of SEAT, says: "Out of all the satellite navigations systems on the market, Smartnav offers a truly comprehensive driving solution. Not only does it stop you from getting lost using up-to-date mapping stored on Trafficmaster's central computers, but it dynamically guides you around traffic problems and tracks your car if it is stolen. To top it all, whether customers have the button only or the Touchscreen, Smartnav is so simple to use and takes out the stress of driving onto today's busy roads. It is a great addition to our cars."

Adrian Joseph, Group Sales & Marketing Director at Trafficmaster comments: "With the new SEAT agreement Smartnav has now been chosen as a standard fit navigation system on 11 car models. Smartnav's popularity is down to its simplicity and the way it effectively manages your journey. It navigates you to your destination, directs you around traffic jams, warns you of speed cameras and tracks your car if it has been stolen. In addition it benefits from the support given by the PA's who ensure that you have the right address, can find your nearest petrol station or even order flowers and wine on your behalf. "

About Trafficmaster

Founded in 1988, Trafficmaster Plc is the UK's leading journey management company providing high quality satellite navigation, traffic data and vehicle tracking systems.

Trafficmaster's leading product is Smartnav, an easy to use, technologically advanced, satellite navigation system that guides you around the jams. Smartnav uses Trafficmaster's unique live, incident, historic and predictive traffic data to calculate the optimum route at the start of your journey and will continue to monitor the route for delays, re-routing you around jams until you reach your destination. The Smartnav service also incorporates nationwide safety camera alerts, GPS stolen vehicle tracking, emergency and breakdown service 24-hour personal assistant support.

Trafficmaster's information is derived from its unique state-of-the-art network of nationwide static roadside sensors and transmitters that gather and distribute traffic data from over 8,000 miles of motorway and trunk routes. Traffic data is then delivered to the customer through a number of screen or speech-based receivers. These include a variety of in-car products and services that include Smartnav, Trafficmaster Monitor, YQsquared, Oracle and Freeway units.

Trafficmaster also provides a Radio Data System Traffic Message Channel service that supplies traffic data to satellite navigation systems. Traffic information can also be obtained by phoning the 1740 service, which is run in partnership with the RAC and the UK's main mobile phone operators.

For more information please visit www.trafficmaster.co.uk or www.smartnav.com