Jiffy Lube Western Washington Co-op Selects Sedgwick Rd. as Its Advertising Partner

SEATTLE--July 11, 2005--After conducting an extensive search for a marketing partner to service the Puget Sound region, the Jiffy Lube Western Washington co-op has selected Sedgwick Rd. as its agency of record. The agency review, which included some of the area's top creative shops, was designed to identify a partner to handle the co-op's advertising, promotion, media planning and media buying needs. Jiffy Lube, the nation's top-ranked automotive-aftermarket brand according to a 2005 Brandweek report, is the region's leader in oil/fluid change and preventive maintenance services.

Formerly served by a Los Angeles ad agency, Jiffy Lube Western Washington decided to hire a locally headquartered firm in order to better reach Puget Sound-area customers. Sedgwick Rd. will develop integrated campaigns that appeal to the unique sensibilities of the region, building the company's brand and customer base. Future campaigns will incorporate TV, radio, interactive, print and out-of-home advertising, as well as promotions that deliver value to the company and its customers. New work will be unveiled in the third quarter of 2005.

"We were really impressed with the energy and enthusiasm Sedgwick Rd. displayed throughout the review process," says Gene Thompson, CEO of Thompson Family Jiffy Lube, owner of 40 area franchises. "Sedgwick Rd.'s passion and ability to understand our business challenges in the Western Washington market helped us look at our business in a whole new way and made it clear they were the agency for us."

The Jiffy Lube Western Washington service centers are located in cities as far north as Bellingham, south to Centralia, east to North Bend and west to Port Angeles on the Olympic Peninsula. The 83 total stores stand as one of the largest co-ops within the Jiffy Lube national franchise network.

"Sedgwick Rd. is excited to help the area's already thriving Jiffy Lube franchises achieve the next level of success," says Jim Walker, president of Sedgwick Rd. "Our work will unite the brand, employee and customer experience around what we call a Simple Human Truth, which at its essence is the fact that we all depend upon and have a unique relationship with our cars."

About the Jiffy Lube Western Washington Franchise Network

The owners and operators of the Jiffy Lube Western Washington network have served the Puget Sound for 25 years. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with faster professional service for their vehicles. Visit www.jiffylube.com to learn more about Jiffy Lube and its complete selection of fluid change and preventive maintenance services.