Bravo! Foods Slammers(R) Sponsors NHRA Pro Stock Driver Erica Enders

NORTH PALM BEACH, Fla., July 11 -- Bravo! Foods International Corp. (BULLETIN BOARD: BRVO) , a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified flavored milks, announced the launch of a new promotional program in the $2 billion single-serve, flavored milk industry with Cagnazzi Racing. This sponsorship program is consistent with the Company's recent national roll out of its Slammers(R) milk drinks, and takes Bravo! Foods' "guerilla marketing strategy" to a new level.

Cagnazzi Racing and Bravo! Foods have agreed that Bravo! Foods' Slammers(R) brand of flavored milk beverages will be the primary sponsor of Cagnazzi Racing's Chevrolet Cobalt Pro Stock racecar, driven by fan favorite Erica Enders.

Enders' 200 mph NHRA Pro Stock racecar will truly become the "ultimate doorslammer" and will sport a whole new look based on Bravo! Foods' Pro Slammers(TM) "Milk With An Attitude" and Slim Slammers(R) products. The "Slammers Cobalt" will debut at the upcoming Mile-High Nationals in Denver July 15-17.

Bravo! Foods' Slammers(R) brand sponsorship of the Enders driven Cobalt will continue through the upcoming three-race western swing, which includes Denver, Seattle, and Sonoma, Calif.

"We're really pleased to partner with Bravo! Foods and look forward to introducing their Slammers brand to the NHRA fans," team owner Victor Cagnazzi said. "Once they (fans) try a Slammers, they'll be hooked. I know the drag racing community will really show its support for this new sponsor and I look forward to showing the folks at Bravo! Foods what NHRA fan loyalty will do for their sales."

In addition to a new look for the Cobalt, the sponsorship will also include a number of promotions tied to the Slammers(R) brand. At the track, fans can come by Erica's pit area and pick up one of her autograph cards that will include a special NHRA fan coupon for a $1.00 off on their next Slammers(R) purchase. Fans can go to http://www.slammersracing.com/ for more information about upcoming promotions with the new Slammers(R) Pro Stock Team and driver Erica Enders.

"Slammers are awesome," Enders said. "All you have to do is look at their bottles and you can see they are a cool company. Plus, they do more than just milk, they also make smoothies and milkshakes, which taste incredible. I can't wait to get them hooked on drag racing."

"NHRA Pro Stock drag racing is certainly an extreme sport, and we are very excited to have our Slammers brand affiliated with Erica Enders and Cagnazzi Racing," said Roy Warren, Bravo! Foods Chief Executive Officer. "Our brand is known as 'Milk With An Attitude' and Erica represents all the positive attitudes of a high-level competitor."

Bravo! Foods joins the growing family of Cagnazzi Racing sponsors, including General Motors, Motel 6, SunCom Wireless, Chicago Pneumatic, Livin' It, and Berger Chevy.

About Bravo! Foods and Slammers(R)

Bravo! Foods International Corp. has become a leading brand development company by bringing to market products that are a surprising, nourishing experience. The Company currently markets and distributes its milk products throughout the United States, Puerto Rico, the U.S. Virgin Islands, Mexico, Canada, Great Britain and eleven Middle Eastern countries.

Bravo! Foods is positioning itself to take a primary position in the $2 billion single-serve, flavored milk industry with its Slammers(R) brand. Slammers(R) are now available at more than 30,000 retail and convenience store outlets nationwide including such popular chains as 7-Eleven, A&P, Associated Grocers, BILO, Brunos, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralphs, Safeway, Sam's Club, Shaws, Shop Rite, Speedway/Super America, Super Target, Unified, Walbaums, Walgreens and White Rose.

For more information, visit: http://www.bravobrands.com/ or http://www.otcfn.com/brvo .

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.