NASCAR Gold Premieres on CNBC Monday July 11, 2005

CNBC on Assignment: NASCAR Gold

Premieres on CNBC Monday, July 11, at 8 and 11 p.m. ET

Englewood Cliffs, NJ, July 6, 2005 - The stock car race that started on the
sands of Daytona nearly 50 years ago is now a multi-billion-dollar
enterprise. "NASCAR Gold," reported by Dylan Ratigan, premiering on CNBC on
Monday, July 11, goes behind the scenes at this empire built on the beach in
an in-depth, one-hour documentary about the sport - from its corporate
boardrooms to the working pits at the Daytona 500. 

An estimated 75 million Americans are NASCAR fans, making it one of the most
popular sports in the country.  "NASCAR Gold" gives viewers an inside look
at:

-	The extreme loyalty NASCAR fans show to corporate sponsors, buying
billions worth of licensed gear every year -- one reason NASCAR attracts
more money from more Fortune 500 companies than any other sports or
entertainment property in America. 

-	The world of the billionaire France family, who, for three
generations have run NASCAR with an iron grip.  Diversifying beyond its
roots in the South by starting races in places like Chicago, Phoenix, Los
Angeles and Dallas, they have made NASCAR the nation's fastest-growing
sport.

Dylan Ratigan is no stranger to racing.  After participating in the Baja
1000 as a co-driver last November - as one engine blew up and he was forced
to push the truck by hand for the last mile - Ratigan met NASCAR driver
Robby Gordon, who invited him to work on the Gordon team in the Daytona
pits.  In "NASCAR Gold," Ratigan also goes one-on-one with one of the
sport's most legendary team owners, Rick Hendrick.