Phoenix Marketing International Launches the 2005 African American Investor Study
Juice Market Research Surveys 900+ Active African American Investors
RHINEBECK, N.Y., July 6 -- Juice Market Research, a division of Phoenix Marketing International announces the launch of a new syndicated market research product on active African American investors. More than 900 respondents were surveyed via the Internet from August 2004-June 2005. It is the first syndicated research product of its kind and enables investment services companies to find out which firms are viewed most favorably among African American active investors.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050214/NYM279LOGO ) The reports will address: -- Advertising recall -- Aided and unaided awareness -- Overall impression -- Likelihood to consider -- Approach to investing and use of financial advisors -- Portfolio make-up by investment type and company -- Retention efficiency -- Referral source -- Demographics
The report compares active African American investors and mass affluent African American active investors to the general population of active investors including mass affluent. Mass affluent is being defined as those with $100,000 or more in investable assets.
The report will be delivered in three volumes with the first being a General Market Comparison, followed by an Advertising Study and the last being Volumetrics. The reports will be appended with demographics. The first volume will be available in early August. Advance orders are being accepted.
Juice Market Research is a leading market research resource into the consumer insights of African Americans. It is a division of Phoenix Marketing International. Phoenix Marketing International is one of the premier marketing services firms serving the travel & entertainment, financial services, consumer packaged goods, and automotive sectors. Through a combination of custom market research products, advertising and brand analytics, multicultural research and sales optimization modeling, Phoenix partners with clients to generate sound business and marketing opportunities which produces measurable sales results and a higher return-on-investment on marketing development expenses. Phoenix Marketing International is the only full-service market research firm with a multicultural market research umbrella to look at African American, Asian American and Hispanics, three of the fastest growing ethnic market segments.
For additional information, please contact: Mark Boles President Juice Market Research 99 Derby Street, Suite 200 Hingham, MA 02043 Phone: (781) 556-1011 Fax: (781) 556-1099 mboles@juicemktg.comPhoto: http://www.newscom.com/cgi-bin/prnh/20050214/NYM279LOGO