G.I. Joe's Launches Online Reservations Partnership with AdventuresExpress.com for Consumers & Outdoor Activity Providers

WILSONVILLE, Ore., July 5 -- G.I. Joe's, headquartered in Wilsonville, OR, the largest sports and auto retailer in the Northwest, with 23 stores throughout Oregon and Washington, has joined with SelfService Systems, Inc., of West Linn, OR, the leader in online self-service business tools, to announce a partnership that will expand the use of the successful Team G.I. Joe's certified fishing and hunting guide program through AdventuresExpress.com, a new online outdoor travel and gear sales portal.

AdventuresExpress.com allows consumers to go online -- at gijoes.com or the AE site -- to obtain information on each of the Team G.I. Joe's guides, and then make reservations using real time booking, and pay online for the activities being purchased. Additionally, G.I. Joe's customers, using the new online system, receive a gear list of items needed for the outdoor experience so they can buy the gear at G.I. Joe's stores, or they can purchase the gear through gijoes.com. As an introductory incentive, every person booking a Team G.I. Joe's guide using AdventuresExpress.com gets a 10% G.I. Joe's discount coupon as part of the online order process.

The Team G.I. Joe's certified guide program is comprised of 40 of the leading fishing and hunting guides in Oregon and Washington. In order to participate and be certified in the G.I. Joe's program, guides need to meet a high level of experience, quality service and insurance criteria.

The AdventuresExpress.com portal is also being used by a wide range of outdoor activity providers in addition to hunting and fishing guides -- including lodges and hotels, river rafting and wind surfing operators, flight adventures and hot air balloon companies, bicycle tour operators, horseback riding, other packaged activities, and family fun attractions. AdventuresExpress.com is also used for event and activity registration, scheduling and booking/payments.

Companies already using SSS software and adventuresexpress.com include the Embarcadero in Newport, Vista Balloons, Imperial River Rafting, Mystic Sea Whale Watching, Bullwinkles, and more than 75 other outdoor activity providers.

"We're excited to introduce AdventuresExpress as the new online marketplace for outdoor activity operators and for consumers," says Ron Menconi, Vice President of Merchandise and Marketing for G.I. Joe's. "We see this relationship as an excellent way to make it easier for our customers to connect with our certified guides, and to make sure everyone has the right gear."

"With G.I. Joe's marketing support we will drive a lot of consumer traffic to AdventuresExpress.com and then, close the sale with online booking and payment tools from SelfService Systems," says Larry McLean, president of SelfService Systems. "We will help keep business operators and clients on the same page through email order confirmations and text-messages to cell phones that are sent automatically when an order is booked online. Many business operators are using these automatic communication features to set up packages with like-minded partners. Now we can help sell a hotel room, along with a fishing trip, and use email/text message to let everyone know when the business has been booked and paid for. Our current focus is helping the grass-roots tourism operator, the backbone of Northwest tourism industry, transition to the Internet economy, because this is where their customers are."

About G.I. Joe's

Celebrating more than 50 years of operation, G.I. Joe's, headquartered in Wilsonville, OR, is the largest sports and auto retailer in the Pacific Northwest with annual sales of more than $210 million. Known as the #1 store for outdoor enthusiasts in the Northwest, G.I. Joe's offers a wide range of sporting goods, automotive accessories, active and outdoor clothing and footwear. G.I. Joe's has 23 full-line retail stores throughout Oregon and Washington. G.I. Joe's also operates a full-service online retail site at www.gijoes.com.

About SelfService Systems, Inc and AdventuresExpress.com

SelfService Systems, Inc., is a technology and software sales and marketing company offering a wide range of online business solutions that include: Online Scheduling and Payment Systems, Website Design and Hosting, Interactive Virtual Tours and promotional Impact Movies.

NOTE: SelfService Systems, Inc www.selfservicesystems.com and AdventuresExpress www.adventuresexpress.com are registered trademarks of SelfService Systems, Inc. All other names and trademarks are the property of their respective holders.