VOLVO LAUNCHES NATIONAL HERO SEARCH AT LIVE 8
VOLVO LAUNCHES NATIONAL HERO SEARCH AT LIVE 8 Company taps Live 8 sponsorship to launch nation’s largest celebration of local heroes Nominations accepted at www.volvoforlifeawards.com; $1 million in charitable contributions to heroes; winner receives a car for life FRIDAY, JULY 1, 2005 10:00-10:15 AM EDT & 1:00-1:15 PM EDT Satellite Coords: IA 6 Transponder 17 {C-Band) Downlink Freq: 4040 V WHAT: Volvo Cars of North America today announced it will launch the nation’s largest-ever search for and celebration of every day, local heroes during its global sponsorship of the Live 8 concert event to end poverty this Saturday, July 2. Volvo will air a series of 30-second advertisements during the Live 8 telecast on Saturday, 8 p.m. – 10 p.m. EDT, to introduce the Volvo for life Awards, which will call on people nationwide to visit www.volvoforlifeawards.com to nominate a local hero they know doing the extraordinary in the areas of safety, environment or quality of life. Volvo will air a spot called “Imbabazi,” which tells the story of past Volvo for life Awards winner Rosamond Carr, a former New Jersey resident who at the age of 93 has for the past 11 years overseen an orphanage for children orphaned by the 1994 Rwandan genocide. The ad will encourage individuals to visit www.volvoforlifeawards.com to tell the story of a local hero they know. Volvo will accept nominations through Jan. 15, 2006. B-ROLL INCLUDES: Full Sneak Peek at Spot, past participants, Hank Aaron, Bill Bradley, and more. For more information, hard copy, contact David Sands @ 323-930-5839. Additional information is available online: http://www.corporatenews.net/cgi-bin/pc200v3.php?pccl=3204 From: On The Scene Productions, Inc. Web Site: www.onthescene.com Reply: mailto:dsands@onthescene.com Telephone:323-930-5839 ------------------------------------------------------------------ Please use Reply button for address updates or other changes. ------------------------------------------------------------------ Service Provided by www.corporatenews.com