Fedewa to Run MIKE AND IKE(R) TANGY TWISTER(TM) No. 12 Dodge Charger at Daytona International Speedway
BETHLEHEM, Pa., June 30 -- Candy maker Just Born, Inc. is pleased to announce that MIKE AND IKE(R) TANGY TWISTER(TM) candy will make a colorful splash this weekend with a special paint scheme racecar in Daytona Beach. Tim Fedewa will be the driver of the No. 12 Dodge Charger at the Winn- Dixie 250 presented by PepsiCo at Daytona International Speedway.
"Last summer we ran the neon green MIKE AND IKE(R) Original Fruits(TM) candy paint scheme on the No. 12 car and received a lot of attention," said driver Tim Fedewa. "Everyone liked that paint scheme and will hopefully be delighted to see yet another bright MIKE AND IKE(R) car once again in Daytona."
MIKE AND IKE(R) Original Fruits candies were introduced in 1940 and have expanded over the years with different flavor varieties. Exciting new MIKE AND IKE(R) TANGY TWISTER(TM) features cherry, raspberry, citrus punch, pineapple, and apple with a high intensity flavor twist. Each flavor is a virtual chewing phenomenon with real fruit juice flavor squeezed into each candy piece.
"MIKE AND IKE(R) TANGY TWISTER(TM) flavor candy was launched in January," said Doreen Perini, Group Brand Manager for Just Born, Inc. "Comments from our consumers who tried the new flavors are very positive. Showcasing MIKE AND IKE(R) TANGY TWISTER(TM) on the No. 12 car under the lights at Daytona this week is a great venue to bring more attention to the MIKE AND IKE(R) brand and its newest flavor."
"Just Born, Inc. has been involved in NASCAR racing for many years," commented team owner Armando Fitz. "We are honored to be a part of its continued involvement in the sport. The unique and eye-catching MIKE AND IKE(R) paint schemes have become a fun and exciting tradition for our race team and fans."
About Just Born, Inc.
Just Born, Inc. is a privately owned company founded in 1923 and located in Bethlehem, PA. Just Born manufactures MARSHMALLOW PEEPS(R) brand candies, HOT TAMALES(R) chewy cinnamon flavored candies, MIKE AND IKE(R) brand candies, ZOURS(R) chewy sour candies, PEANUT CHEWS(R) candies, and TEENEE BEANEE(R) jelly beans. The company employs over 600 associates and markets its candy in over 50 countries.
About FitzBradshaw Racing
FitzBradshaw Racing is owned by NASCAR veterans Armando and Mimi Fitz and Pro Football Hall of Fame member and FOX broadcaster Terry Bradshaw. The team fields three Dodge Chargers in the NASCAR Busch Series: the No. 12, sponsored by Supercuts and HOT TAMALES; the No. 14, sponsored by the Navy; and the No. 40 sponsored by Jani-King, Goulds Pumps, Cottman Transmissions and Ferris Industries. FitzBradshaw Racing is the only Busch Series team that offers its sponsors exposure in NASCAR, the NFL and on reality television. FitzBradshaw is one of two teams featured on the SPEED Channel show NBS 24/7. The show airs Monday nights at 9:30 p.m. and re-airs several times weekly.
MIKE AND IKE(R) Brand Candies Fun Facts
-- MIKE AND IKE(R) Brand Original Fruits was introduced in 1940.
-- Theories about the origin of the MIKE AND IKE(R) brand name include a
company-wide contest, a vaudeville song titled "Mike and Ike" and the
"IKE" Eisenhower era.
-- Just Born produces over 4.5 billion pieces of MIKE AND IKE(R) brand
candies each year. As many as 44 tons of MIKE AND IKE(R) brand candies
are made each day. If you lined up each piece end-to-end, they would
reach around the Earth 2.5 times!
-- It takes three to four days to create a box of MIKE AND IKE(R) brand
candies.
-- Each chewy candy has only 8 calories and 0 grams of fat.
-- MIKE AND IKE(R) candies are made completely in the U.S.A. by Just
Born, Inc., headquartered in Bethlehem, PA.
-- MIKE AND IKE(R) brand candies are Kosher.
-- MIKE AND IKE(R) has always been a star at the movies. In fact, MIKE
AND IKE(R) candies continue to be the second highest selling non-
chocolate candy brand in the theater box category after HOT TAMALES(R)
chewy cinnamon flavored candies.
-- MIKE AND IKE(R) candies have appeared in the film "Simone" with Al
Pacino and in an episode of "Everybody Loves Raymond." Celebrity MIKE
AND IKE(R) fans include Jimmy Fallon, Will Smith, and Steven
Spielberg.
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