Honda's New Step Wagon Big Hit with Japanese Customers

Tokyo, Japan, June 29, 2005 - (JCN Newswire) - Honda Motor Co., Ltd. today announced that the number of customer orders it has received for its new Step WGN minivan reached about 20,000 units in the month since it was launched on May 27, 2005. The figure is 2.5 times higher than its monthly sales target of 8,000 units.

Order ratio by grade

B                  G                      24Z
    G  L package  S package  LS package
1%  7%     38%        9%        28%       17%

Order ratio by color

Premium White Pearl        30%
Satin Silver Metallic      20%
Nighthawk Black Pearl      17%
Moonrise Metallic (new)    15%
Sky Mist Metallic (new)     7% 
Other four colors          11%

Installation ratio of main factory options

Honda HDD InterNavi system 60%
Power sliding door (rear
 passenger side)           90% 
                           *including models with this type of door
                           as standard equipment
Power sliding door (rear
 driver side)              40%
Hardwood style floor
 paneling                  30%
Skylight roof              10%

Other

Driving comfort achieved by Honda's unique low-floor, low-center-of gravity platform, ease of driving, ease of entering and exiting the vehicle, spacious cabin, innovative styling, as well as the comfortable and inviting interior space are features which are especially appreciated. The main group of customers is twenty-to-forty year olds with families. (Customer age - 20's: 15%, 30's: 45%, 40's: 27%, 50 and over: 13%)