Light Trucks Critical for Summer Recreation, Study Shows

WASHINGTON, June 28 -- Americans rely more than ever on light trucks (sport-utility vehicles, pick-up trucks, vans and minivans) for recreational activities to reinforce their family lives and enhance their physical fitness, according to scientific research conducted by Roper/Starch Worldwide for the American Recreation Coalition.

The door-to-door survey of 2,000 adults found that top purposes for participating in outdoor activities are "to have fun" (76%), "relaxation" (71%), "health and exercise" (70%), "family togetherness" (68%) and "stress reduction" (66%). The top recreational activity is pleasure driving, done by 40% of the public. The survey shows other leading activities are swimming (35%), fishing (25%), camping (25%) and bicycling (21%). Nine in ten Americans (87%) participated in an outdoor recreational activity over the past twelve months, according to a 2003 Roper survey.

"SUVs, minivans and other light trucks are increasingly the vehicle of choice for families when they participate in recreational activities," said Alliance President & CEO Fred Webber. "Whether it's towing a boat or a camping trailer, or driving through rugged terrain to get to a favorite hiking spot, SUVs, pick-ups, vans and minivans play a key role in helping to foster family time, fitness and fun."

"Mobility is the key attribute Americans require when recreating during the summer months," said American Recreation Coalition President Derrick A. Crandall (http://www.funoutdoors.com/). "Light trucks of all types, whether SUVs, pick-ups, vans or minivans, are ideal vehicles for Americans to reach our nation's majestic outdoor destinations and enjoy healthy, physically active lifestyles."

"SUVs and light trucks are essential for the millions of Americans who enjoy boating," said Boat Owners Association of the United States vice president Michael G. Sciulla. "Our members need these vehicles to tow their boats from their homes to lakes, shorelines, rivers or oceans. Without SUVs and light trucks, boating would sink."

The Alliance of Automobile Manufacturers is a trade association of nine car and light truck manufacturers including BMW Group, DaimlerChrysler, Ford Motor Company, General Motors, Mazda, Mitsubishi Motors, Porsche, Toyota and Volkswagen. For more information on ultra-clean vehicles, visit http://www.autoalliance.org/.