Dale Jarrett Racing Adventure To Open Online Driving School

CHARLOTTE, N.C., June 27 -- Dale Jarrett Racing Adventure (BULLETIN BOARD: DJRT) announced today that the company has entered into a strategic alliance with ticketschool.com to become the nation's first online driving school with a celebrity spokesperson. Ticketschool.com, a division of Driver Training Associates (DTA), was the first private driving safety program originating in Texas in 1977. Since that time DTA has trained millions of drivers across the country.

"The partnership with DTA is exactly the type of brand expansion we have been looking for. Adding driving safety school disciplines as a second profit center allows us to use the Dale Jarrett equity in areas other than just the entertainment industry," said company President Tim Shannon.

The Dale Jarrett Racing Adventure features the opportunity to race actual NASCAR Nextel Cup race cars. The company books various dates during the year at NASCAR tracks and customers purchase laps ranging from a 3 lap ride to an 80 lap drive. Students can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. An instructional session is used to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was started in 1998 and is backed by the Jarrett brothers (Dale and Glenn) as well as their Father, Ned, Dale's son, Jason and Green Bay Packers quarterback Brett Favre. More information is available on the Racing Adventure by visiting www.racingadventure.com.

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Dale Jarrett Racing Adventure, Inc. to gain market acceptance, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates.