The WOW Factor(R), Inc. and BillBoard Video, Inc. Awarded Contracts to Produce Content, Design and Manufacture Two Full-Motion Video LED Displays for Pontiac in Times Square

Pontiac Is Driving Excitement With the Largest Automotive LED Sign in Times Square

LOS ANGELES and DALLAS, June 22 -- The WOW Factor(R), Inc., leader in the creation of digital content for large-scale outdoor electronic displays and BillBoard Video, Inc., home of MultiMedia LED displays, announced Pontiac automotive awarded the two companies contracts to produce content, as well as design and manufacture, two custom LED video displays in Times Square. A special unveiling and media event took place on June 21, 2005.

The visual presentation, known as the "Pontiac Garage," featured a state- of-the-art video animated production that simulated the manufacturing of Pontiac's latest car. The finale included a special effects introduction of the car as well as pyrotechnic show elements that took place high above Times Square. The "Pontiac Garage" will remain energized in Times Square and features special video content about Pontiac that will run on a continuous loop 24/7/365.

"We are thrilled to have produced and created this spectacular live event featuring the BillBoard Video displays in Times Square," said Don Blanton, President and CEO of The WOW Factor(R), Inc. "As Executive Producer of the event and as the production and content designer for the signs, it's been a real pleasure working with Pontiac on this landmark video display that firmly anchors the Pontiac brand as part of the Times Square landscape for years to come."

"BillBoard Video is extremely excited to partner with Pontiac on this fantastic new installation in beautiful Times Square," said Bill Hall, President of BillBoard Video. "These two new displays effectively position Pontiac ahead of its competition in the premier visual playground in the United States. The ability to create brilliant messages offers Pontiac a new tool to implement branding strategies that stick and stay with the 1.7 million consumers that pass through Times Square each day."

"Times Square is certainly one of the most important advertising spaces in the U.S., which also makes it one of the most difficult to create a memorable image that really stands out," said Mark-Hans Richer, Pontiac marketing director. "The creative work that The WOW Factor(R) and BillBoard Video have done on the 'Pontiac Garage' display not only cuts through the clutter, but it allows us a unique opportunity to keep fresh, powerful messages in front of visitors in one of the most exciting locations in New York City."

The two eVidia LED displays represent BillBoard Video's most powerful and brilliant line of outdoor displays. The eVidia features live, high-resolution video capabilities with over 4.4 trillion RGB colors and user-friendly software.

The displays are single-sided, with a 12.7mm pitch. The lower display measures 19 feet high by 38 feet wide and the upper display spans 14 feet high by 38 feet wide. The massive displays face south on 47th Avenue between Broadway and 7th Avenue in Times Square, and will be visible by the 1.7 million people passing through Times Square each day.

The installation strengthens The WOW Factor(R), Inc.'s position as the leader in the creation and delivery of video display content and BillBoard Video's position as the best of the best in LED displays. Times Square is known as the LED outdoor advertising Mecca of the World, and BillBoard Video's LEDs are the dominate LED of choice. Following this installation, BillBoard Video will have built 28 of the 40 Spectacular LEDs on display in Times Square.

With the unveiling of the "Pontiac Garage" display, The WOW Factor(R), Inc. is proud to add Pontiac as one of many clients in Times Square, including the landmark Coca-Cola sign, which stands more than six stories high.

  Financial terms were not disclosed.

  LED FAST FACTS:

LED's are six times more effective than traditional billboards. Research shows 94% of people passing LED's can recall them, while only 43% recall traditional billboards.