Toyota in Europe Standardizes on WebTrends 7 On Demand To Drive Improved Web Results

LONDON & PORTLAND, Ore.--June 21, 2005--WebTrends Inc., the global web analytics leader, today announced that Toyota Motor Marketing Europe (TMME) has selected WebTrends(R) 7 On Demand to analyze visitor activity across all of its 16 language public web sites.

Headquartered in Brussels, Belgium, TMME is using WebTrends 7 to evaluate the effectiveness of online campaigns, as well as to increase registrations for test drives and the number of brochures downloaded by identifying and optimizing drop off points and conversion detours on the site.

"With 16 different language web sites across Europe, web analysis is a critical part of our marketing evaluation. Working with WebTrends enables us to gauge the effectiveness of our marketing campaigns and ultimately improve site conversion," said Benoit Boulanger, business consultant, TMME.

"More and more consumers are using the web as a decision-making tool when investigating new products," said Nick Sharp, EMEA sales and marketing director, WebTrends. "TMME is a perfect example of a company that recognizes the vital role its web site plays in the customer process and, as such, is investing in web analysis to optimize the role its web site plays in turning online visitors into customers."

About Toyota in Europe

Toyota first began selling cars in Europe under an official distributor agreement in Europe in 1963. Since then, the firm has matured into the leading Japanese car manufacturer in this highly competitive market. Toyota has invested almost EUR 5 billion throughout Europe since 1990, and currently employs over 56,000 people, both directly and through dealership channels. In 2005, Toyota will have eight manufacturing plants in Europe and 26 National Marketing and Sales Companies covering 44 countries. Toyota is an important player in Europe and continues to grow, both geographically and in terms of market share -- backed by the goal of putting its customers first.

Toyota Motor Europe S.A./N.V. is a holding company for: Toyota Motor Marketing Europe S.A./N.V., which handles the wholesale marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota Motor Engineering & Manufacturing Europe S.A./N.V., which manages Toyota's European manufacturing and engineering operations.

About WebTrends

Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.webtrends.com.

WebTrends and WebTrends On Demand are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.