Experienced Technology Executive Appointed to Broaden DriveCam Markets, Products and Services

SAN DIEGO--June 15, 2005--DriveCam, Inc., the leader in knowledge-based systems that improve driving behavior, today announced that Doron Lurie has been named vice president, marketing and business development. Lurie is responsible for developing new markets, products and services, and building sales channels and alliances, both domestically and internationally.

Mr. Lurie brings 20 years' experience introducing disruptive technologies and business models to emerging markets in the wireless, software and service industries. Most recently he was senior vice president at ProfitLine, a venture-backed invoice processing outsourcer. He previously led two startups in email marketing software and strategy consulting.

"DriveCam's demonstrated ability to improve safety and profitability for commercial fleets continues to drive tremendous demand for our products and services," said Bruce Moeller, DriveCam president and CEO. "Doron's experience in emerging technology-based service industries will be instrumental in helping us capture and sustain market leadership in this rapidly growing industry."

Lurie served as COO of CommNet Cellular and as managing director of MobiLink, a nationwide joint venture of wireless companies; he also led domestic market operations and international initiatives for Verizon Wireless/Vodafone Group. A Harvard MBA, he earned a Bachelor of Commerce (Honors) degree and CPA designation in South Africa.

"I am excited to join such a talented leadership and seasoned investor team," said Lurie. "With over 20,000 installed units and unusually strong customer advocacy, DriveCam's compelling value proposition, enormous market and fragmented competitive landscape drive exceptionally attractive growth potential."

About DriveCam, Inc.

DriveCam, Inc. is the leading provider of knowledge-based systems that identify and improve unsafe driving behavior for commercial fleets. Based in San Diego, the company's Driving Feedback System has reduced annual collision rates and corresponding operating costs by as much as 70%. When collisions occur, DriveCam recordings provide unbiased evidence to determine fault and expose fraudulent insurance claims. Additional information is available at www.drivecam.com.

Photos or video available upon request.