Wheel Maker Rosta International to Establish North American Headquarters
Names U.S. Executives to Global Team
TAIPEI, Taiwan, June 13 -- Rosta International Limited (Rosta), a leading China-based manufacturer of steel and aluminum wheels for automotive manufacturers and the aftermarket industry, announced today that it will open a sales and engineering facility in Michigan to support its global expansion. Rosta's parent company, Yuan Feng Industrial Company, Limited (Yuan Feng), headquartered in Taiwan, is a leading supplier of wheels for the Asian market, and formed Rosta to spearhead its international expansion. The company is looking at sites in Michigan to be close to its U.S. customers Ford and General Motors. In Asia, Rosta supplies wheels to Honda, Toyota, Mitsubishi Motors, Mazda, Nissan and Suzuki.
"Rosta is poised for significant growth," said Jerry Huang, CEO and chairman of Rosta. "We have built additional capacity in China, and are able to now offer our technology beyond our traditional market, Asia, to the global automotive community."
Additionally, Rosta also announced that it has named two executives to key U.S. posts.
Ron Cucuz
Ranko "Ron" Cucuz has joined the Rosta Board of Directors as vice- chairman.
Prior to joining Rosta, Cucuz was chairman and CEO of Hayes Lemmerz International Inc., one of the world's largest suppliers of automotive and commercial highway wheels, brakes, powertrain, suspension, and other lightweight components for the automotive industry. From 1996 - 2000, under Cucuz's watch, the company saw an increase in sales from $600 million to $2.2 billion. Cucuz also is a director for two public companies, Lincoln Electric and Cleveland-Cliffs.
"Ron's experience in strategic issues and proven leadership skills make him a key part of our global strategy," said Huang. "He will provide important strategic input that will be critical in helping Rosta achieve is global expansion objectives."
"I'm excited by this new challenge," said Cucuz. "Yuan Feng has the established technological skills, and Rosta's facility in China has the capacity to support global growth at competitive prices."
Rich Miller
Richard "Rich" Miller has joined Rosta as vice president of sales and marketing for North America and Europe. Prior to joining Rosta, Miller was with SPX Corporation, and earlier with Hayes Lemmerz International. He was in senior sales and marketing positions for both companies.
"Rich's sales and marketing expertise is a critical element in Rosta's development," said Huang. "Rich's efforts to create visibility in North America and Europe will allow us to further penetrate the automotive markets in those areas."