Milwaukee Mile -Open Pantry news
Pit Stop Card Offers Savings, Race Trip Giveaways A Win-Win For Race Fans MILWAUKEE (June 10, 2005) - The green flag is waving on the latest partnership with The Milwaukee Mile, as Open Pantry was announced today as the "Official Convenience Store of The Milwaukee Mile." This move by Wisconsin's leading convenience store will translate into summer-long savings for race fans on popular products ranging from Miller Beer to Golden Guernsey milk, to Snickers candy bars, through obtaining an exclusive Open Pantry Pit Stop Card. "Race fans have come to enjoy the convenience of their neighborhood Open Pantry stores. This alliance with The Milwaukee Mile for Open Pantry is the first step into tapping into the millions of diehard auto racing fans with what we believe are some very attractive offers," commented Jim Fiene, Open Pantry senior vice president, sales and operations. "We're also giving away all-expenses paid race trips, and welcome race fans to pick up their own Open Pantry Pit Stop Card to start saving on their next trip to work or to the racetrack." The Open Pantry Pit Stop Card is an attractive key fob that displays the familiar logos of the products offered at a discount simply by presenting the card at the register at any of the 42 Milwaukee area and Northern Illinois Open Pantry Food Mart locations. "This is a ground-breaking way for some of our existing partners and new program partners to rally around the major efforts of Open Pantry, in offering not just pennies off, but savings of a full dollar off of items," exclaimed Gary Girard, general manager of The Milwaukee Mile. "To have solid store brands like Coca-Cola and Miller High Life participate in this Open Pantry offering says a lot about the value of what we all see in this partnership." Race fans can pick up an Open Pantry Pit Stop Card key fob at any of the 42 stores in the Milwaukee area and Northern Illinois, in addition to The Milwaukee Mile office. Savings of one dollar on the purchase of a gallon of Golden Guernsey milk, and a dollar off the price of any Open Pantry gourmet sandwich are a small sampling of what is offered. Other discounted offers include two Snickers candy bars for $1, Planters Nuts 1.75 oz - bag 4 for $1, a 32oz. bottle of Powerade is just 89-cents, plus an offer for one-dollar off the purchase of Miller High Life and Miller High Life Beer 12-packs. Open Pantry 32oz. fountain drinks are only 49-cents when the card is presented. "We wanted to give race fans an incentive to visit Open Pantry and the conveniences we offer, plus we wanted to thank race fans for their support of the Open Pantry Pit Stop Card by offering some exciting race trip giveaways," Fiene said. Race fans can register to win all-expenses paid trips to see two marquee races, the 2005 Brickyard 400 and the 2006 Daytona 500. Complete details are in-store, and at <http://www.openpantry.com/> www.openpantry.com. To keep up on all the fast-paced action at The Milwaukee Mile, visit <http://www.milwaukeemile.com/> www.milwaukeemile.com. # # # About Open Pantry Open Pantry Food Marts of Wisconsin, Incorporated is a privately held corporation consisting of 29 corporate stores, 7 franchise stores and 7 dealer locations throughout Wisconsin and Northern Illinois. They have been in business since 1966, under the ownership of Mr. Robert W. Buhler, and now under the ownership of Mr. Robert A. Buhler. There are over 200 full-time and part-time employees that make up the Open Pantry team. For more details, visit <http://www.openpantry.com/> www.openpantry.com. About The Milwaukee Mile The oldest, continuously-operated speedway in the world, The Milwaukee Mile has a rich racing tradition and history that dates back to 1903. With vast facility improvements, the historic speedway is a state-of-the-art facility, offering four great race weekends of racing in 2005, with Champ Car, ARCA, NASCAR, IRL IndyCar Series and USAC Racing on the calendar. For tickets and event details, visit <http://www.milwaukeemile.com/> www.milwaukeemile.com.