Kidz Magazine Asks GM CEO Wagoner: "Why isn't GM talking to the people who make 60% of the family car buying decisions?"
DENVER, June 8 -- Kidz Magazine made the unusual marketing move today of erecting a billboard in Detroit addressing Rick Wagoner, Chairman and CEO of General Motors Corporation. The billboard reads, "Mr. Wagoner, why isn't GM talking to the people who make 60% Of The Family Car Buying DECISION? Go To http://mrwagoner.sincerelyscott.com/ for an Epiphany. Sincerely Scott."
"Kidz Magazine boasts a higher family income demographic than either Fortune Magazine or The Wall Street Journal," said Scott Smith, Kidz Magazine president and CEO. "We are distributed to millions of children through schools."
Why specifically target Rick Wagoner? Scott Smith continues, "We realize that the other Detroit automakers will be reading over Mr. Wagoner's shoulder. The Web landing page gives my personal cell phone number, and I'm fully prepared to negotiate an exclusive marketing arrangement with any automaker, American or international."
Concludes Smith, "No other medium can touch either our demographics or our cost per thousand readers. And with 60% of the family car buying decision being made by kids, an exclusive relationship with Kidz Magazine could be the best media buy an auto manufacturer ever made."
About Kidz Magazine
As founding director of two of the nation's most progressive charter schools, Summit Middle School and Peak to Peak, Scott Smith embarked on a personal mission to promote literacy in 1995. He founded Kidz Magazine to publish children's writing for other children to read, and it remains today the only publication written exclusively by kids, for kids. The magazine is distributed monthly to over one million elementary and middle school children in the top fifty markets. For more information, please visit www.kidzmagazine.com.
Kidz Magazine and its logo are trademarks of Kidz Magazine.