Zipcar Drives Member Communications with Constant Contact; Email Service Helps Car-Sharing Company Build Strong Relationships with Customers, Raise Brand Awareness, and Introduce New Offerings

WALTHAM, Mass.--June 7, 2005--Constant Contact (www.constantcontact.com), the leading permission Do-It-Yourself Email Marketing(R) service for small and medium businesses and associations, and Zipcar, the nation's first and largest car-sharing service, today presented a closer look at the vital role of email communications in support of Zipcar's business growth initiatives. Zipcar uses Constant Contact to provide loyalty-building communications in the form of Zipcar-branded email newsletters to more than 37,000 consumer and business members in all of its metro markets. Since Zipcar began using Constant Contact's email marketing service, its email newsletter subscriber base has grown by more then one hundred percent.

"As a web-based car-sharing service, we focus a lot of our energies on creating a true sense of community with our members and constantly look at innovative solutions for creating a personal dialog with each and ever customer. Dollar for dollar, there's no better way to connect with our members than with our highly customized email newsletters," said Matthew Malloy, Zipcar's Vice President, Marketing. "Our web site and newsletters are the two most important means of communicating with our members, and Constant Contact helps us do that quickly, easily, and cost-effectively. This form of customer engagement is essential for any customer centric organization."

Constant Contact allows Zipcar to inform members about new services, features, regional partners, and new vehicles added to its expanding fleet of nearly 600 hundred vehicles comprised of over twenty different makes and models. The newsletters also include valuable hints and tips on topics like driving safety, fuel conservation and the cost-savings and environmental benefits of car-sharing. Additionally, content rich emails, specifically tailored for each Zipcar market, allow Zipcar to easily expand and support the Zipcar brand voice.

"Zipcar's unique business model is based on expanding membership, and we're pleased that Constant Contact plays a crucial role in its member communications and customer loyalty efforts," said Richard Turcott, Chief Marketing Officer of Constant Contact. "There's no better vehicle than email for keeping in touch with customers. Zipcar's success is an excellent example of the impact targeted communication can have on business development initiatives."

Additional benefits reported by Zipcar:

-- Constant Contact played a crucial role in helping Zipcar raise awareness of the availability of XM Satellite Radio services in all Zipcar vehicles at no extra cost to members; the newsletter also helped drive attendance for XM Satellite launch events in Boston and Washington D.C.

-- Constant Contact allows Zipcar to share ideas for new services, features and improvements with members, gather and gauge member response, and quickly make business decisions based on member feedback

-- The ability to track open and click-through rates on specific content helps Zipcar improve and tailor the quality and content of the newsletters in each of its markets

-- Constant Contact requires no knowledge of HTML, allowing everyone at Zipcar to contribute to member communication initiatives

Click to view examples of Zipcar's newsletter: http://www.zipcar.com/about/newsletters

About Zipcar

Since 2000, when Zipcars first hit the road, Zipcar has emerged as the largest car-sharing service in the United States with over 37,000 members and nearly 600 vehicles in over eight states and 21 cities. In 2005, Zipcar began to execute its aggressive national rollout and plans to be in 25 major metro markets by 2009. Zipcar provides personal drivers and businesses with 24/7 self-service access to a full range of vehicles conveniently located around the city including over 20 different makes and models, such as the Toyota Prius hybrid, BMW 325i, Scions, Toyota Tacoma pickup trucks and standard sedans. Rates start at $8.50 per hour and $59 per day; gas, parking, insurance and XM Satellite Radio service are included in all reservations. For a convenient and cost effective car-sharing experience or to learn more, visit www.zipcar.com.

About Constant Contact

With over 30,000 customers and a recent winner of SmallBusinessComputing.com's "Excellence in Technology Award," Constant Contact(R) is the leading permission Do-It-Yourself Email Marketing(R) service for small and medium businesses (SMBs) and associations. Constant Contact is a Web-based email marketing solution that enables small organizations to easily create and send professional HTML email newsletters, promotions, announcements and more with no technical expertise required. Designed and priced for SMBs, Constant Contact is affordable, easy-to-use and includes a free 60-day trial at: www.constantcontact.com. The service is marketed through over 800 Resellers and more than 100 marquee channel partners including American Express OPEN, Website Pros, Register.com, FTD, AOL, Interland, IBM, Intuit, Network Solutions and Overture. Constant Contact is a founding member of the Email Service Provider Coalition (ESPC), a group formed to fight spam while protecting the delivery of legitimate email. Constant Contact is funded by Morgan Stanley Venture Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures. For more information, please call 781-472-8100.

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