MFC Insight Launches First China Focused Online Automotive Research Panel

BEIJING, June 7 /Xinhua-PRNewswire/ -- MFC Insight, China's premier internet survey company, today announced the phase-one completion of the MFC Insight Automotive Panel, a database of 30,000 Mainland Chinese households who either own an automobile, or are planning to buy one in the near term.

Each household has registered the make, model, and year of the car they either currently own, or intend to buy in the near future. This unprecedented depth of profile now enables MFC Insight to conduct research not just on Chinese car owners as a whole, but also on specific segments of the car-owning population.

''This initiative underscores our commitment to allowing multinationals a swift and cost-effective method of conducting market research on the Chinese Mainland,'' said Micah Truman, CEO of MFC Insight. ''With over 2.3 million cars sold in China in 2004, all eyes are on the burgeoning Chinese automotive market. We believe that the MFC Insight Automotive Panel will allow our clients swift, accurate market information on a previously unreachable Chinese consumer segment.''

About MFC Insight

MFC Insight, Mainland China's leading online sample company, utilizes its 100% proprietary online access panel to provide the market research industry with extensive, reliable consumer data. Our market familiarity, diversified panel base, and innovative panel recruitment and quality maintenance procedures allow us to offer our clients the highest quality data sample available in China. For more information visit http://www.mfcinsight.com/ .

  For more information, please contact:

   Nathalie Tan,
   Account Director
   Tel:   +86-10-6417-2665 x249
   Fax:   +86-10-6415-1086
   Email: nathalie@mfcinsight.com