Jeff Bell, Vice President of Chrysler and Jeep(R), to Speak at Motor Press Guild Monthly Meeting
This Advisory Is an Invitation to News Organizations to Send a Reporter and/or
Crew to Cover the Appearance of Jeff Bell, Vice President of Chrysler and Jeep(R) at Chrysler Group, Who Will Be Addressing the Myths and Facts of Diesel Technology, and the Potential of Biodiesel WHO Jeff Bell, Vice President, Chrysler and Jeep(R) at Chrysler Group will talk about the current state of diesel technology; describe the benefits, potential market, and the challenges of convincing consumers to try the new advanced technology diesels. Diesel-powered cars and light trucks make up less than 3% of the U.S. passenger vehicle market, compared with Europe where diesel passenger vehicle sales are approaching 50% of the market. DaimlerChrysler is testing the U.S. consumer market with two new products, the Mercedes-Benz E320 cdi launched in 2004, and the new Jeep(R) Liberty CRD diesel. Even before production began, about 60,000 consumers expressed interest in the Liberty CRD; vehicles are remaining on dealer lots for less than 15 days. He will spend a few minutes describing the innovative program to fuel each new Liberty CRD with 5% biodiesel, focusing attention on this promising clean, renewable fuel. WHAT Motor Press Guild Monthly Meeting. The MPG is a 20-year old automotive journalist and public relations association that provides a forum for newsworthy speakers to address issues and events relevant to the automotive industry. Cost: $20.00/Members, $25.00/Non-members WHEN Tuesday, June 7, 2005 11:30 a.m. - social/12:00 - Luncheon WHERE Proud Bird Restaurant 1022 Aviation Blvd. Los Angeles, CA 90045 310-670-3093 CONTACT Larkin Hill, 310-352-4400 or press@motorpressguild.org FOR MORE INFORMATION GO TO: WWW.MOTORPRESSGUILD.ORG/NEWS