The Latin American Association Announces Lou and Michael Sobh as Honorary Co-Chairs of the 17th Annual Latin Fever Ball to be Held on September 24

ATLANTA, June 3 -- The Latin American Association (LAA) is proud to announce that its 17th Annual Latin Fever Ball will be held Saturday, September 24, 2005 at the Grand Hyatt Hotel in Buckhead.

The Latin Fever Ball is Atlanta's premier black tie event celebrating Hispanic Heritage Month (September 15 - October 15). Latin Fever is a major fundraising vehicle for the LAA, generating funds for programs such as English as a second language classes, employment assistance, immigration, housing, and family services. Over the years the Latin Fever Ball has become well known for its elegant ambiance, Latin rhythms, and delicious food. The theme of this year's ball is "Mexico: Serenata de Colores."

"This evening is the highlight of our year! We are eagerly looking forward to an exciting and memorable event with our many friends and partners in the community," said Maritza Pichon, the LAA's executive director. Ms. Pichon added, "This year we are extremely pleased to have Lou Sobh as our honorary chairperson along with his son, Michael Sobh as co-chairperson of our Latin Fever Ball. Lou Sobh Automotive is the largest minority-owned business in the state of Georgia and among the 20 largest Hispanic-owned businesses in the United States. He is among the most respected names in automobile sales in the nation with more than 14 automotive dealerships in four states and more than 800 employees." Lou Sobh Automotive continues to play an active role in the communities it serves by sponsoring local elementary schools and high schools, the Gwinnett Hospital Fund, and the Hispanic Scholarship Fund, among others.

Sponsors for the 17th Annual Latin Fever Ball currently include AGL Resources, Georgia Power, Lanza Group, McKenna Long and Aldridge, and StudioCom. Sponsorship opportunities for this year's Latin Fever Ball are still available.

The Latin American Association is a nonprofit organization that provides comprehensive transitional services for Latinos as they strive for self-sufficiency and an enhanced quality of life. By responding to the community's basic needs, the LAA helps its clients gain knowledge and skills necessary to fully participate in the larger community. The LAA offers employment, immigration, youth, family, housing, and translation services, as well as English and Spanish language classes.