DPS Launches PerfectCircle Customer LifeCycle Management(SM) Marketing
'DPS' PerfectCircle Customer LifeCycle Management(SM) Marketing Provides Auto Dealers Unprecedented Marketing Results, Integrated with a Turn-Key Owner Rewards Program'
ARLINGTON HEIGHTS, Ill., June 2 -- Dealer Product Services (DPS), a provider of database marketing services to automotive retailers, announced the release of a completely revolutionary suite of automotive retail marketing and owner rewards services, titled 'PerfectCircle Customer LifeCycle Management(SM) (or CLM)'.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050602/CGTH041 )
Built to leverage the behavioral norms of automotive consumers during the shop, buy, and ownership stages of the customer life cycle, CLM includes three integrated marketing processes: acquisition, retention, and renewal. CLM is an evolutionary advancement from CRM, focused on predicting, and motivating consumer behavior through in-market timed communications with a matched offer, through the customer's preferred communication channel.
Pilot results improved closing rates in pilot dealerships by as much as 32%, while customer pay service visit frequency increased by 46%, with a 37% incremental lift in marketing response rates.
Tim O'Neill, DPS President and CEO commented: "Auto dealers spend heavily in conquest advertising, and have been reluctant to reallocate advertising budgets toward data driven, predictive marketing models. Now, we are finding that more dealers are open to taking this step of faith."
Russell Allen, DPS VP of Marketing said, "PerfectCircle CLM is the industry's first substantive change in integrated, data driven marketing communications since e-mailed service reminders were introduced in the 90's. We believe CLM has the potential to change the way in which these services are purchased in the future."
About Dealer Product Services
Dealer Product Services (DPS) http://www.dpscrm.com/ and its exclusive PerfectCircle(SM) customer LifeCycle Management(SM) marketing solutions represent a paradigm shift for franchised automotive retailers from traditional mass media conquest advertising practices, to a blend of integrated media using proven "one-to-one" marketing methodologies through the consumer's preferred channel of communication. DPS' PerfectCircle(SM) suite of marketing solutions, owner rewards program, and personal owner web pages, enable automotive retailers to harness the undiscovered sales and profit potential of their active, inactive, and prospective customer base, leading to improved owner loyalty, more intelligent marketing investments, and dramatic improvements in dealer profitability.
For more information on Dealer Product Services, please contact Russell Allen, DPS VP of Marketing and Business Development at 3105 North Wilke Road, Suite A, Arlington Heights, Illinois 60004, or 847.774.2725. http://www.dpscrm.com/
All reader inquiries should be directed to Dealer Product Services, 3105 North Wilke Road, Suite A, Arlington Heights, Illinois 60004, or 847.955.9740.
PerfectCircle(SM) and LifeCycle Management(SM) are registered trademarks of Dealer Product Services.
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